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    Plausible Analytics

    Plausible is cookieless, GDPR-friendly web analytics billed by monthly pageviews, with no permanent free plan beyond a 30-day trial.

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    ToolTrim verdict Good

    Keep it if Keep it if you want privacy-friendly analytics without a cookie banner and your traffic stays within the plan's pageview tier.

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    Plausible Analytics, preview 1
    About

    In practice. What you can do with Plausible Analytics.

    Plausible positions itself as a lightweight, privacy-focused alternative to Google Analytics: no cookies, a GDPR-friendly setup, and a Google Analytics import tool plus a Google Tag Manager template to switch over. Pricing scales with monthly pageviews rather than features alone, so the same plan name can cost more once traffic grows.

    The Starter plan starts at 9 USD a month for up to 10k pageviews and one site; Growth and Business add more sites, team members and, on Business, a Stats API and Looker Studio connector for custom reporting. There is no permanent free plan, only a 30-day trial.

    Practical uses

    • Privacy-first analyticsA developer replaces Google Analytics on their site with cookieless, GDPR-friendly tracking that needs no consent banner.
    • Custom reportingA small team on the Business plan pulls traffic data into Looker Studio through the Stats API.

    Features & use cases

    Analytics
    Tracking

    The case for and against. What Plausible Analytics does well, and when it costs too much.

    For. What works in its favour.

    • Cookieless, GDPR-friendly tracking avoids the need for a cookie consent banner.
    • Google Analytics import and a GTM template make switching from GA straightforward.

    Pays off from

    14 minsaved a month

    Plausible Analytics costs $9/month. If your hour is worth $40, those 14 min cover it.

    Against. What to plan for.

    • No permanent free plan: only a 30-day trial before billing starts.
    • Advanced features like the Stats API and custom reporting are reserved for the Business tier.

    Too expensive if

    • You use it less than once a month
    • google-analytics (free) already covers the essentials for occasional use

    Pricing. What does Plausible Analytics cost ?

    Starter

    ToolTrim reference price

    $9/mo

    • Up to 10k monthly pageviews
    • 1 site
    • 3 years data retention

    Growth

    $14/mo

    • Up to 10k pageviews (expandable)
    • Up to 3 sites
    • Up to 3 team members

    Business

    $19/mo

    • Up to 10k pageviews (expandable)
    • Up to 10 sites
    • Up to 10 team members
    • 5 years retention
    • Stats API 600 req/hour

    Enterprise

    Custom quote.

    • 10+ sites/team members, SSO, managed proxy, raw data exports

    Checked on September 25, 2026Official pricing

    Alternatives. What could replace Plausible Analytics?

    Fathom Analytics3.4/5 · GoodFrom €12.88/moFathom Analytics tracks website traffic and conversions without cookies, avoiding the GDPR consent banner, starting at $15/month.Simple Analytics3.5/5 · Very goodFrom €15/moMinimalist cookieless web analytics, European-founded, GDPR compliant.PostHog3.8/5 · Very goodFreeBundled product analytics, session replay, feature flags, error tracking and more, each with its own free monthly allowance.Mixpanel3.6/5 · Very goodFreeMixpanel tracks product usage with funnels, retention and session replay, billed on monthly events rather than a flat seat price.

    Our verdict. What to know about Plausible Analytics.

    How the score breaks down

    Added value

    A 9 USD entry plan removes the need for a cookie consent banner, a real compliance gain for the price.

    Simplicity

    A Google Analytics import tool and GTM template ease the switch, but no stated time-to-setup is given.

    Fit for purpose

    Cookieless, GDPR-friendly tracking works as described, with no workaround mentioned.

    Performance

    Deliberately lightweight compared to full product-analytics suites; custom properties, funnels and revenue attribution are reserved for the top tier.

    Reversibility

    The Stats API only exists on the Business plan, so raw data export is not available by default.

    Decided? Visit Plausible Analyticsor compare alternatives

    Plausible Analytics Summary

    Category
    productivity tool.
    Price from
    $9/mo (Starter).
    Best for
    Developers and site owners who want privacy-friendly analytics without a cookie consent banner.
    Avoid if
    Avoid it if you want a permanent free tier or need the Stats API without upgrading to Business.
    Alternatives
    Fathom Analytics, Simple Analytics, PostHog, Mixpanel.
    ToolTrim verdict
    Entry cost is 9 USD a month (108 USD a year) for the Starter plan, covering up to 10k pageviews on one site.

    Frequently asked questions. What people ask about Plausible Analytics.

    What is Plausible Analytics used for?

    Plausible is cookieless, GDPR-friendly web analytics billed by monthly pageviews, with no permanent free plan beyond a 30-day trial.

    How much does Plausible Analytics cost?

    Plausible Analytics costs $9/month (Starter plan). Price verified on September 25, 2026.

    Is Plausible Analytics suitable for beginners?

    Developers and site owners who want privacy-friendly analytics without a cookie consent banner.

    Is Plausible Analytics worth the price?

    Entry cost is 9 USD a month (108 USD a year) for the Starter plan, covering up to 10k pageviews on one site.

    What are the best alternatives to Plausible Analytics?

    The main alternatives to Plausible Analytics are: Fathom Analytics, Simple Analytics, PostHog, Mixpanel. Free alternatives: PostHog, Mixpanel.

    Is there a free alternative to Plausible Analytics?

    Yes, google-analytics is a free alternative to Plausible Analytics.

    Stacks. Where Plausible Analytics fits in.

    Plausible AnalyticsFrom $9/mo
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    Your next step.

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