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    Fathom Analytics

    Fathom Analytics tracks website traffic and conversions without cookies, avoiding the GDPR consent banner, starting at $15/month.

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    ToolTrim verdict3.4/ 5Average

    Budget $15/month ($180/year) for the Starter plan covering up to 100,000 monthly pageviews across up to 50 sites.

    Fathom Analytics, preview 1
    About

    In practice. What you can do with Fathom Analytics.

    Fathom Analytics is cookie-free, privacy-first web analytics that tracks traffic sources, top pages, conversions and marketing campaigns without needing a GDPR consent banner.

    There is no free plan: the Starter tier starts at $15/month for up to 100,000 monthly pageviews and 50 sites, with a 7-day trial that requires a credit card. Pricing scales with pageview volume, which can grow costly for high-traffic sites. It fits an independent site owner who wants simple traffic numbers without a cookie banner or Google Analytics' complexity.

    Practical uses

    • ComplianceTrack site traffic without showing a cookie consent banner, since no cookies are used.
    • Campaign trackingFollow traffic sources and conversions for a marketing campaign across up to 50 sites on one plan.

    Features & use cases

    Web analytics
    Privacy analytics

    Pros and cons. What Fathom Analytics does well, and what to expect.

    Pros

    • No cookies, so no GDPR consent banner is needed on the tracked site.
    • Up to 50 sites included even on the entry Starter plan.

    Cons

    • No free plan: the cheapest tier is $15/month with a credit card required for the trial.
    • Price scales with pageview volume and can become costly on high-traffic sites.

    When it makes sense. Keep Fathom Analytics, or challenge it?

    Keep if

    • A site owner wants traffic and conversion numbers without a cookie banner or Google Analytics' complexity, on a small number of sites.
    Fathom Analytics becomes worthwhile when
    • You use it at least once a week
    • The monthly cost ($15) is small next to the time it saves you

    Challenge if

    • Pageview volume is already well into the millions, where pricing climbs quickly and a flat free tool becomes more attractive.
    Fathom Analytics becomes too expensive when
    • You use it less than once a month
    • Google Analytics (free) already covers the essentials for occasional use

    Pricing. What does Fathom Analytics cost ?

    Starter

    ToolTrim reference price

    $15/mo

    • Up to 100,000 monthly pageviews, up to 50 sites.

    Growth (200k)

    $25/mo

    • Up to 200,000 monthly pageviews, up to 50 sites.

    Pro (500k)

    $45/mo

    • Up to 500,000 monthly pageviews, up to 50 sites.

    Official pricingChecked on September 25, 2026

    Fathom Analytics's billing traps

    Before you pay

    The 7-day trial requires a credit card and billing starts automatically once it ends.

    Alternatives. What could replace Fathom Analytics?

    Current

    Direct substitutes

    Our verdict. What to know about Fathom Analytics.

    Why this verdict

    Average

    Added value

    Starting at $15/month with no free plan, the value depends on needing to avoid a cookie banner and Google Analytics' complexity; pricing scales with pageviews, which can become costly for high-traffic sites beyond 25M pageviews.

    Simplicity

    Being cookie-free and not requiring a consent banner removes a configuration step that other analytics tools need under GDPR.

    Fit for purpose

    Tracks traffic sources, top pages, conversions and marketing campaigns as announced, cookie-free, with no workaround described in the sources.

    Performance

    Covers the core analytics metrics (traffic sources, top pages, conversions, campaigns) but the sources do not describe deeper features like funnels or session replay found in broader analytics suites.

    Reversibility

    Neutral score: data export options when leaving Fathom are not covered by the collected sources.

    Fathom Analytics Summary

    Category
    productivity tool.
    Price from
    $15/mo (Starter).
    Best for
    Independent site owners and content creators who want traffic and conversion numbers without a cookie banner or a complex dashboard.
    Avoid if
    Pageview volume is already well into the millions, where pricing climbs quickly and a flat free tool becomes more attractive.
    Alternatives
    Plausible Analytics, Simple Analytics, Google Analytics.
    ToolTrim verdict
    Budget $15/month ($180/year) for the Starter plan covering up to 100,000 monthly pageviews across up to 50 sites.

    Frequently asked questions.

    What to know before choosing Fathom Analytics.

    What is Fathom Analytics used for?

    Fathom Analytics tracks website traffic and conversions without cookies, avoiding the GDPR consent banner, starting at $15/month.

    How much does Fathom Analytics cost?

    Fathom Analytics costs $15/month (Starter plan). Price verified on 2026-09-25.

    Is Fathom Analytics suitable for beginners?

    Independent site owners and content creators who want traffic and conversion numbers without a cookie banner or a complex dashboard.

    Is Fathom Analytics worth the price?

    Budget $15/month ($180/year) for the Starter plan covering up to 100,000 monthly pageviews across up to 50 sites.

    What are the best alternatives to Fathom Analytics?

    The main alternatives to Fathom Analytics are: Plausible Analytics, Simple Analytics, Google Analytics. Free alternatives: Google Analytics.

    Is there a free alternative to Fathom Analytics?

    Yes, Google Analytics is a free alternative to Fathom Analytics.

    Fathom AnalyticsFrom $15/mo
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