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    Fathom Analytics preview

    Fathom Analytics Reviews, pricing and alternatives 2026

    Cookieless web analytics, GDPR compliant, Google Analytics alternative.

    From 15€/mo.

    Best for

    Solo / Freelance

    Highly recommended

    Team

    Can work

    What it does
    Web analytics
    Privacy analytics

    Fathom Analytics

    ToolTrim Verdict
    3.7/5
    Decent

    Fathom suits privacy-respecting sites; for complex behavioral analytics, Google Analytics is better.

    View offerExplore around Fathom Analytics

    Pricing verified on

    Our take

    Understanding Fathom Analytics.

    Fathom Analytics is a privacy-first Google Analytics alternative: zero cookies, GDPR/CCPA compliant, simple dashboard and EU hosting available.

    Practical uses

    • GDPR-compliant analytics for EU sites.
    • Track conversions without cookies.
    • Ethical alternative to Google Analytics.

    Pros and cons

    What Fathom Analytics does especially well — and the limits to anticipate.

    Pros

    • Native GDPR and privacy respect, no banners.
    • Simple and predictable pricing.
    • No cookie tracking, data owned by you.
    • Clean and fast interface.
    • Responsive support team.

    Cons

    • No free version.
    • Less behavioral depth than GA.
    • Limited to 50 sites even on higher plans.

    Fathom Analytics: when it makes sense.

    Fathom suits privacy-respecting sites; for complex behavioral analytics, Google Analytics is better.

    Keep if

    You respect GDPR and user privacy.. You don't need cross-site user profiling.

    Fathom Analytics becomes worthwhile when
    • You use it at least once a week
    • The monthly cost (€15) is small next to the time it saves you

    Challenge if

    You need very detailed analytics (user funnel).. You have millions of pageviews/month.

    Fathom Analytics becomes too expensive when
    • You use it less than once a month
    • Google Analytics (free) already covers the essentials for occasional use

    How much does Fathom Analytics cost?

    Paid plan15€/mo

    Starter $14/mo (100k pageviews)

    Pricing verified by ToolTrimverified on

    Best alternatives to Fathom Analytics.

    Fathom Analytics preview
    Fathom Analytics logo

    Fathom AnalyticsCurrent

    Cookieless web analytics, GDPR compliant, Google Analytics alternative.

    3.7ToolTrim score
    Monthly price
    15€
    Free plan
    No
    Google Analytics preview
    Google Analytics logo
    Google Analytics

    Free web analytics by Google.

    3.5ToolTrim score
    Monthly price
    Free
    Free plan
    No
    Plausible Analytics preview
    Plausible Analytics logo
    Plausible Analytics

    The GDPR-friendly alternative to Google Analytics, simple and privacy-focused.

    3.5ToolTrim score
    Monthly price
    8€
    Free plan
    No
    Simple Analytics preview
    Simple Analytics logo
    Simple Analytics

    Minimalist cookieless web analytics, European-founded, GDPR compliant.

    3.5ToolTrim score
    Monthly price
    15€
    Free plan
    No

    Fathom Analytics Summary

    Category
    tool.
    Price from
    15€/mo.
    Best for
    freelancers and solopreneurs.
    Avoid if
    You need very detailed analytics (user funnel).; You have millions of pageviews/month..
    Alternatives
    Google Analytics, Plausible Analytics, Simple Analytics.
    ToolTrim verdict
    Fathom suits privacy-respecting sites; for complex behavioral analytics, Google Analytics is better.

    Our verdict on Fathom Analytics.

    Why this verdict

    Decent

    Fathom Analytics is fairly easy to replace with an alternative, no free tier to test before paying, clearly documented use cases.

    Tool FAQ

    Frequently asked questions about Fathom Analytics

    Pricing, usage, alternatives, and context: useful answers before adding one more tool to your stack.

    What is Fathom Analytics used for?

    Cookieless web analytics, GDPR compliant, Google Analytics alternative.

    How much does Fathom Analytics cost?

    Fathom Analytics costs €15/month. Price verified on 2026-05-08.

    Is Fathom Analytics suitable for beginners?

    Fathom Analytics is particularly suited for freelancers and solopreneurs.

    Is Fathom Analytics worth the price?

    Fathom suits privacy-respecting sites; for complex behavioral analytics, Google Analytics is better.

    What are the best alternatives to Fathom Analytics?

    The main alternatives to Fathom Analytics are: Google Analytics, Plausible Analytics, Simple Analytics. Free alternatives: Google Analytics.

    Is there a free alternative to Fathom Analytics?

    Yes, Google Analytics is a free alternative to Fathom Analytics.