STACK OPS / COO

Product analytics stack

For PMs, founders, or growth folks stacking 3 analytics tools when one platform covers events, sessions, and funnels.

02 — TOOLS

The stack map.

A stack is not read tool by tool. It is read as work blocks: produce, validate, deliver, get paid.

Measurement & support

Measure, track, and understand what actually works.

Core: Plausible Analytics. Add-ons based on your actual use.

Core

Plausible Analytics

Other steps

Useful tools that complete the workflow.

Core: PostHog + Metabase. Add-ons based on your actual use.

Core

PostHog

Metabase

03 — BUDGET

A budget that stays healthy.

$0–17/moTestingFree plans + one paid tool maximum.

FreeShipping regularlyThe core stack is used every week.

$93–116/moTime to auditCheck for AI, CRM, project or automation overlaps.

FAQ

Frequently asked questions.

Did you define your 3 to 5 critical events before instrumenting?

No → you will end up with 50 custom events of which 45 you never look at. The only events that matter at early-stage: activation, D7 retention, the event before churn. Start only with those.

Do you look at your analytics more than once a week?

No → you are paying for reassurance, not for action. Set up 3 metrics max on a dashboard + one alert on anomalies (drop >20%). More frequent = noise, not signal.

Do you have a SQL database and want custom analyses?

Yes → open-source Metabase deployed on a VPS (€10-15/month) is structurally superior to any analytics SaaS for custom SQL queries. PostHog SQL Insights covers intermediate cases.

RELATED STACKS

If this stack does not quite match your use case.