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    Plausible Analytics reviews

    Plausible is cookieless, GDPR-friendly web analytics billed by monthly pageviews, with no permanent free plan beyond a 30-day trial.

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    ToolTrim verdict3.4/ 5Average

    Entry cost is 9 USD a month (108 USD a year) for the Starter plan, covering up to 10k pageviews on one site.

    Plausible Analytics, preview 1
    About

    In practice. What you can do with Plausible Analytics.

    Plausible positions itself as a lightweight, privacy-focused alternative to Google Analytics: no cookies, a GDPR-friendly setup, and a Google Analytics import tool plus a Google Tag Manager template to switch over. Pricing scales with monthly pageviews rather than features alone, so the same plan name can cost more once traffic grows.

    The Starter plan starts at 9 USD a month for up to 10k pageviews and one site; Growth and Business add more sites, team members and, on Business, a Stats API and Looker Studio connector for custom reporting. There is no permanent free plan, only a 30-day trial.

    Practical uses

    • Privacy-first analyticsA developer replaces Google Analytics on their site with cookieless, GDPR-friendly tracking that needs no consent banner.
    • Custom reportingA small team on the Business plan pulls traffic data into Looker Studio through the Stats API.

    Features & use cases

    Analytics
    Tracking

    Pros and cons. What Plausible Analytics does well, and what to expect.

    Pros

    • Cookieless, GDPR-friendly tracking avoids the need for a cookie consent banner.
    • Google Analytics import and a GTM template make switching from GA straightforward.

    Cons

    • No permanent free plan: only a 30-day trial before billing starts.
    • Advanced features like the Stats API and custom reporting are reserved for the Business tier.

    When it makes sense. Keep Plausible Analytics, or challenge it?

    Keep if

    • Keep it if you want privacy-friendly analytics without a cookie banner and your traffic stays within the plan's pageview tier.
    Plausible Analytics becomes worthwhile when
    • You use it at least once a week
    • The monthly cost ($9) is small next to the time it saves you

    Challenge if

    • Avoid it if you want a permanent free tier or need the Stats API without upgrading to Business.
    Plausible Analytics becomes too expensive when
    • You use it less than once a month
    • google-analytics (free) already covers the essentials for occasional use

    Our verdict. What to know about Plausible Analytics.

    Why this verdict

    Average

    Added value

    A 9 USD entry plan removes the need for a cookie consent banner, a real compliance gain for the price.

    Simplicity

    A Google Analytics import tool and GTM template ease the switch, but no stated time-to-setup is given.

    Fit for purpose

    Cookieless, GDPR-friendly tracking works as described, with no workaround mentioned.

    Performance

    Deliberately lightweight compared to full product-analytics suites; custom properties, funnels and revenue attribution are reserved for the top tier.

    Reversibility

    The Stats API only exists on the Business plan, so raw data export is not available by default.

    Plausible AnalyticsFrom $9/mo
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