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    Apollo.io

    Apollo.io combines a 240-million-contact B2B database with email sequencing, call recording and a sales pipeline for prospecting and outbound sales.

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    ToolTrim verdict Good

    Keep it if You need one tool to source B2B contacts and run outbound email sequences without separate database and sequencing subscriptions.

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    About

    In practice. What you can do with Apollo.io.

    Apollo.io gives sales teams a searchable database of 240 million contacts and 30 million companies, plus email sequencing with A/B testing, call recording and lightweight pipeline management (Opportunities). Everything needed to find, contact and track prospects lives in one tool instead of separate point products.

    A free plan exists but limits sending to Gmail only and caps credits; paid plans start at $49 per user per month billed annually. Exporting contact data outside Apollo consumes separate credits. Apollo.io suits individual sales reps or small teams running outbound campaigns who want a database and outreach tool combined.

    Practical uses

    • UsageSearch the 240M-contact database for a target job title, so a user builds a cold outreach list without buying a separate data provider.
    • UsageLaunch an A/B tested email sequence to a prospect list, so a sales rep tests subject lines and follow-ups systematically.

    Features & use cases

    CRM enrichment
    Lead generation
    Outbound email
    Sales intelligence

    The case for and against. What Apollo.io does well, and when it costs too much.

    For. What works in its favour.

    • Free plan lets a solo user test the 240M-contact database before paying anything.
    • Combines database, outreach sequencing and call recording in one subscription instead of three separate tools.

    Pays off from

    1 h 14saved a month

    Apollo.io costs $49/month. If your hour is worth $40, those 1 h 14 cover it.

    Against. What to plan for.

    • Free and lower-tier plans only send through Gmail; Microsoft 365 and other providers require a paid plan.
    • Exporting contact data outside Apollo consumes separate credits on top of the subscription.
    • Bulk lead selection is capped, limiting large list-building in one action.

    Too expensive if

    • You use it less than once a month
    • A simple free version or a tool already in your stack would do

    Pricing. What does Apollo.io cost ?

    Free

    $0

    Permanent free plan

    • 1 user
    • Gmail-only sending
    • Limited credits
    • Database access

    Basic

    ToolTrim reference price

    $49/mo

    Billed annually · $59/mo billed monthly. Per user.

    • Email sequencing with A/B testing
    • Higher credit allowance than Free

    Professional

    $79/mo

    Billed annually · $99/mo billed monthly. Per user.

    • Call recording
    • Sales pipeline management (Opportunities)
    • Higher credit allowance

    Organization

    $119/mo

    Billed annually · $149/mo billed monthly. Per user, 3 minimum.

    • 3-seat minimum
    • API access
    • Highest credit allowance

    Checked on October 2, 2026Official pricing

    Alternatives. What could replace Apollo.io?

    HubSpot3.7/5 · Very goodFree, then from €8.59/moAll-in-one CRM with marketing, sales, and customer service, generous free plan to start.Pipedrive3.5/5 · Very goodEasy-to-use CRM for sales.Lemlist3.4/5 · GoodFrom €47.23/moCold email and multichannel outreach platform with a built-in lead database, sender warm-up and AI personalization, no free plan.La Growth Machine3.4/5 · GoodFrom €60/moLa Growth Machine automates LinkedIn, email, and call outreach sequences with built-in lead enrichment for B2B sales prospecting.

    Our verdict. What to know about Apollo.io.

    How the score breaks down

    Added value

    A free tier gives access to the 240M-contact database, and the entry paid plan at $49/month (annual) adds email sequencing, replacing the cost of a separate data provider plus a separate sequencing tool for a solo seller.

    Simplicity

    The free plan allows a quick first search and outreach attempt, but it is limited to Gmail sending and capped credits, so a real sequencing workflow needs the paid tier and its own setup.

    Fit for purpose

    Database search, sequencing and call recording work as described, but bulk lead selection is capped, which forces workarounds for large list-building, keeping this axis at a middle score.

    Performance

    A 240M-contact / 30M-company database combined with sequencing, call recording and pipeline management in one product covers most of a small sales team's outbound stack.

    Reversibility

    Exporting contact data outside Apollo consumes separate credits on top of the subscription, which is direct evidence of friction when trying to take data out of the tool.

    Decided? Visit Apollo.ioor compare alternatives

    Apollo.io Summary

    Category
    productivity tool.
    Price from
    $49/mo (Basic).
    Best for
    Independent salespeople, founders or small sales teams running their own B2B outbound prospecting, who need a contact database and outreach tool in one place rather than a separate persona like a developer or designer.
    Avoid if
    Your team already has 3 or more sellers, since the Organization plan requires a minimum of 3 seats at $119 per seat per month billed annually.
    Alternatives
    HubSpot, Pipedrive, Lemlist, La Growth Machine.
    ToolTrim verdict
    The Basic plan costs $49 per user per month billed annually (the cheapest paid tier); anything beyond that should be justified by the extra credits or features of Professional or Organization.

    Frequently asked questions. What people ask about Apollo.io.

    What is Apollo.io used for?

    Apollo.io combines a 240-million-contact B2B database with email sequencing, call recording and a sales pipeline for prospecting and outbound sales.

    How much does Apollo.io cost?

    Apollo.io costs $49/month (Basic plan). Price verified on October 2, 2026.

    Is Apollo.io suitable for beginners?

    Independent salespeople, founders or small sales teams running their own B2B outbound prospecting, who need a contact database and outreach tool in one place rather than a separate persona like a developer or designer.

    Is Apollo.io worth the price?

    Billed annually: Basic $49/user/month; Professional $79; Organization $119 with a 3-user minimum ($357/month minimum). Check additional credits and add-ons.

    What are the best alternatives to Apollo.io?

    The main alternatives to Apollo.io are: HubSpot, Pipedrive, Lemlist, La Growth Machine. Free alternatives: Pipedrive.

    Stacks. Where Apollo.io fits in.

    Apollo.ioFrom $49/mo
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