Budget EUR 6.80 per user per month for Business Starter (flexible monthly billing, official EUR price), the cheapest paid tier with a custom domain.
About
In practice. What you can do with Gmail.
Gmail is Google's email client, free for personal use with 15GB of storage shared across Gmail, Drive and Photos. For organizations, the same interface runs on Google Workspace, which adds a custom domain, pooled per-user storage and administration tools.
Paid plans start at EUR 6.80 per user per month for Business Starter (official EUR pricing, flexible monthly billing; a 1-year commitment advertises a 16% saving without stating the resulting figure), rising to Standard (EUR 13.60, adds Gemini AI) and Plus (EUR 21.10, adds eSignature), with a custom-priced Enterprise tier for larger, uncapped teams. It suits any small team that already works inside Google's ecosystem and wants shared company email without running its own mail server.
Practical uses
Daily operationsGive every team member a professional @yourcompany.com address through Workspace instead of a personal Gmail account.
Document collaborationUse Gmail alongside Drive and Meet, included in every Workspace plan, to centralize files and calls.
Features & use cases
Operations workflow
Pros and cons. What Gmail does well, and what to expect.
Pros
Generous free tier (15GB) good enough for most personal use before any upgrade is needed.
Business plans scale smoothly from a single founder to large uncapped Enterprise teams.
Cons
Gemini AI features are withheld from the cheapest Business Starter plan.
Business Starter, Standard and Plus plans cap out at 300 users, pushing larger teams to a quoted Enterprise plan.
When it makes sense. Keep Gmail, or challenge it?
Keep if
Your team already lives in Google Docs, Sheets and Meet and you want one shared company email without extra infrastructure.
Gmail becomes worthwhile when
+You use it at least once a week
+The monthly cost (€6.80) is small next to the time it saves you
Challenge if
You need advanced email compliance or archiving, or a collaboration suite outside Google's ecosystem.
Gmail becomes too expensive when
−You use it less than once a month
−A simple free version or a tool already in your stack would do
Pricing. What does Gmail cost ?
Google Workspace Business Starter
ToolTrim reference price
€6.80/mo
Per user.
Custom @company email via Gmail, 30GB pooled storage per user, no Gemini AI features. Confirmed on the official page in EUR; a 1-year commitment is offered with a stated 16% saving, but the resulting per-month figure is not shown as a plain number on the page.
Google Workspace Business Standard
€13.60/mo
Per user.
2TB pooled storage per user, adds Gemini AI in Docs/Sheets/Slides/Drive/Meet/Chat. Confirmed on the official page in EUR.
Google Workspace Business Plus
€21.10/mo
Per user.
5TB pooled storage per user, adds eSignature with Docs/PDFs. Confirmed on the official page in EUR.
Google Workspace Enterprise
Custom quote. Per user.
5TB+ storage per user (expandable on request), no minimum or maximum user count, unlike Starter/Standard/Plus which cap at 300 users.
The free personal tier covers most individual needs at 15GB, and the cheapest paid Business tier (EUR 6.80/user/month) adds a custom domain and pooled storage for a modest per-user price.
Simplicity
Gmail is a widely known interface usable immediately without training, for both the free and paid tiers.
Fit for purpose
It delivers its core promise directly: sending, receiving and storing email and files, with no workaround needed.
Performance
Business Workspace plans bundle email with Drive, Meet, Chat and Gemini AI, a broad office suite rather than email alone.
Reversibility
Neutral score: export and data portability out of Gmail/Workspace are not covered by the collected sources.
Gmail built Gemini right into the inbox: summarizing threads, drafting replies, organizing. Many users also go through ChatGPT in parallel to write more polished emails before pasting them into Gmail.
Can AI replace it?
Replace Gmail with an AI? No: Gmail remains the infrastructure (address, storage, Workspace integration), AI is just an assistance layer for writing and sorting. Verdict: AI augments productivity in the inbox, it doesn't replace the inbox itself.