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    Fathom Analytics reviews

    Fathom Analytics tracks website traffic and conversions without cookies, avoiding the GDPR consent banner, starting at $15/month.

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    ToolTrim verdict3.4/ 5Average

    Budget $15/month ($180/year) for the Starter plan covering up to 100,000 monthly pageviews across up to 50 sites.

    Fathom Analytics, preview 1
    About

    In practice. What you can do with Fathom Analytics.

    Fathom Analytics is cookie-free, privacy-first web analytics that tracks traffic sources, top pages, conversions and marketing campaigns without needing a GDPR consent banner.

    There is no free plan: the Starter tier starts at $15/month for up to 100,000 monthly pageviews and 50 sites, with a 7-day trial that requires a credit card. Pricing scales with pageview volume, which can grow costly for high-traffic sites. It fits an independent site owner who wants simple traffic numbers without a cookie banner or Google Analytics' complexity.

    Practical uses

    • ComplianceTrack site traffic without showing a cookie consent banner, since no cookies are used.
    • Campaign trackingFollow traffic sources and conversions for a marketing campaign across up to 50 sites on one plan.

    Features & use cases

    Web analytics
    Privacy analytics

    Pros and cons. What Fathom Analytics does well, and what to expect.

    Pros

    • No cookies, so no GDPR consent banner is needed on the tracked site.
    • Up to 50 sites included even on the entry Starter plan.

    Cons

    • No free plan: the cheapest tier is $15/month with a credit card required for the trial.
    • Price scales with pageview volume and can become costly on high-traffic sites.

    When it makes sense. Keep Fathom Analytics, or challenge it?

    Keep if

    • A site owner wants traffic and conversion numbers without a cookie banner or Google Analytics' complexity, on a small number of sites.
    Fathom Analytics becomes worthwhile when
    • You use it at least once a week
    • The monthly cost ($15) is small next to the time it saves you

    Challenge if

    • Pageview volume is already well into the millions, where pricing climbs quickly and a flat free tool becomes more attractive.
    Fathom Analytics becomes too expensive when
    • You use it less than once a month
    • Google Analytics (free) already covers the essentials for occasional use

    Our verdict. What to know about Fathom Analytics.

    Why this verdict

    Average

    Added value

    Starting at $15/month with no free plan, the value depends on needing to avoid a cookie banner and Google Analytics' complexity; pricing scales with pageviews, which can become costly for high-traffic sites beyond 25M pageviews.

    Simplicity

    Being cookie-free and not requiring a consent banner removes a configuration step that other analytics tools need under GDPR.

    Fit for purpose

    Tracks traffic sources, top pages, conversions and marketing campaigns as announced, cookie-free, with no workaround described in the sources.

    Performance

    Covers the core analytics metrics (traffic sources, top pages, conversions, campaigns) but the sources do not describe deeper features like funnels or session replay found in broader analytics suites.

    Reversibility

    Neutral score: data export options when leaving Fathom are not covered by the collected sources.

    Fathom AnalyticsFrom $15/mo
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