The case for and against. What Brevo does well, and when it costs too much.
For. What works in its favour.
- Permanent free plan without a credit card.
- Marketing and transactional email in one platform.
- Automation, A/B testing and advanced reports on Standard.
- Documented CSV export of contacts and their attributes.
- Your selected tier covers both contact storage and email volume.
Pays off from
14 minsaved a month
Brevo costs $9/month. If your hour is worth $40, those 14 min cover it.
Against. What to plan for.
- Free plan capped at 300 emails daily with no rollover.
- Email tiers also determine contact storage limits.
- Logo removal is an add-on on Starter.
- SMS credits and advanced Sales features cost extra.
- You expect SMS, advanced CRM and unlimited contacts at the entry price.
Too expensive if
- You use it less than once a month
- A simple free version or a tool already in your stack would do
