My stack
    Comparison

    Mailchimp vs Brevo

    Mailchimp and Brevo: two different approaches for similar needs.

    Mailchimp logoMailchimpA freemium email marketing platform: campaigns, automation, and segmentation, free up to 250 contacts, paid from $13/month, scaling with list size.$13/mo★ 3.4Brevo logoBrevoEmail marketing, automation and transactional messaging for small teams.€7/mo★ 3.6

    Our verdict

    Mailchimp logo

    Choose Mailchimp

    You send regular email campaigns to a small-to-medium list and want templates, automation, and reporting together.

    Watch out

    • Pricing scales with contact list size, so cost can rise significantly as a list grows.
    • Displayed prices include a first-year promotional discount, so the renewal price is likely higher.
    Brevo logo

    Choose Brevo

    You send recurring campaigns and want automated follow-ups. Your selected tier covers both contact storage and email volume.

    Watch out

    • Free plan capped at 300 emails daily with no rollover.
    • Email tiers also determine contact storage limits.

    Compare by use case

    Mailchimp logoMailchimpBrevo logoBrevo
    Primary use caseYou send regular email campaigns to a small-to-medium list and want templates, automation, and reporting together.You send recurring campaigns and want automated follow-ups.
    Real costMailchimp : $13/moBrevo : €7/mo
    Avoid ifYour contact list is large and growing fast; the per-contact pricing will scale up quickly.You only need a newsletter editor without marketing operations.

    Pricing

    Entry prices of the paid plans. Check taxes, seat counts and limits with the vendor. Checked on 2026-10-01.

    Should you switch?

    Stay if

    You use Mailchimp and you send regular email campaigns to a small-to-medium list and want templates, automation, and reporting together.

    Switch if

    You send recurring campaigns and want automated follow-ups: Brevo is built for that.

    Common questions

    Mailchimp or Brevo: which is cheaper?

    Mailchimp : $13/mo; Brevo : €7/mo.

    Mailchimp or Brevo: which should you choose?

    Choose Mailchimp if you send regular email campaigns to a small-to-medium list and want templates, automation, and reporting together. Choose Brevo if you send recurring campaigns and want automated follow-ups.

    Sources, terms and methodology

    Recommendations are editorial judgements based on documented plans. No hands-on ToolTrim benchmark is presented here.

    Read the ToolTrim methodology →