My stack

    MailchimpBrevo

    Mailchimp and Brevo: two different approaches for similar needs.

    By use case

    Which tool should you choose?

    Choose Mailchimp if…

    • E-commerce with abandonment and promotional emails.
    • Simple newsletter for SMBs.
    • Welcome + onboarding automations.
    • Basic segmentation and analytics.
    • Coordinated SMS + email (2026).

    Choose Brevo if…

    • Email + SMS for SMBs with large contact bases.
    • Simple customer management with integrated CRM.
    • Infrequent but high-volume newsletters.
    • Multi-channel SME prospecting.
    Real cost

    What you really pay for.

    Mailchimp logoMailchimp
    Brevo logoBrevo

    Listed price

    Check price by seats, volume, and options actually used.

    From €11.26/month.

    From €9/month.

    When to pay

    Do not pay for a feature you do not use weekly.

    Move to paid when the free plan blocks regular usage (from €11.26/month, no per-seat cost).

    Move to paid when the free plan blocks regular usage (from €9/month, no per-seat cost).

    Hidden cost

    Real cost includes time spent maintaining the tool.

    The flat price can hide limits on volume, storage, or advanced features.

    The flat price can hide limits on volume, storage, or advanced features.

    Compare

    The criteria that make the difference.

    Mailchimp logoMailchimp
    Brevo logoBrevo

    Overbuilding risk

    The best choice is often the smallest tool that covers the real need.

    You need very advanced automation (ActiveCampaign better).

    You send very few emails (free Mailchimp/AWeber better).

    Questions

    Frequently asked questions.

    Mailchimp or Brevo — which is cheaper?

    Mailchimp costs 11.26€/mois and Brevo costs 9€/mois.

    Mailchimp vs Brevo — which to choose?

    Choose Mailchimp if you're starting email marketing and want a free/affordable tool.. Choose Brevo if you have a large contact base but moderate send frequency..

    Before choosing

    Pitfalls to avoid.

    Avoid

    Choosing the most complete tool

    Do this

    Choose the smallest tool that covers the main workflow.

    Avoid

    Deciding from marketing price

    Do this

    Compare cost to your real weekly usage.

    Avoid

    Keeping two overlapping tools

    Do this

    Give each tool a clear role or cut the duplicate.

    How ToolTrim evaluates tools →