Typeform

Interactive, conversational form and survey builder with conditional logic, free up to 100 responses a month.

About

In practice. What you can do with Typeform.

Typeform builds interactive, conversational forms and surveys, one question at a time, with conditional logic and AI-assisted creation. The free plan covers up to 100 responses a month for a single user, enough to test a form before deciding to pay.

The entry Basic plan costs 39 USD a month (28 USD on annual billing) and raises the cap to 750 responses, but branding removal and a custom subdomain only arrive on Plus. Business adds drop-off and conversion analytics, while a separate Growth Flow plan above the standard ladder adds lead enrichment and Salesforce integration for sales-driven teams.

Practical uses

Solo creatorBuild a conversational lead-capture form with conditional logic and upgrade to Basic once monthly responses pass the free 100 cap.
Small teamTrack drop-off rates and conversion on a client feedback survey using the Business plan's analytics.

Features & use cases

Form building

For. What works in its favour.

Conversational, one-question-at-a-time format that tends to improve completion rates.
Free plan is usable to test a form before paying, not just a time-limited trial.
Business plan adds drop-off and conversion analytics missing from cheaper form builders.

Pays off from

42 minsaved a month

Typeform costs $28/month. If your hour is worth $40, those 42 min cover it.

Your hour is worth$40/h

Against. What to plan for.

The cheapest paid plan still caps responses at 750 a month, a hard limit for active forms.
Removing Typeform branding requires upgrading past the entry Basic plan.

Too expensive if

You use it less than once a month
A simple free version or a tool already in your stack would do

Pricing. What does Typeform cost ?

Basic

ToolTrim reference price

$28/mo

Billed annually · $39/mo billed monthly. Per user.

100 responses/month included
Max 750/month
1 user

Plus

$56/mo

Billed annually · $79/mo billed monthly. Per user.

1,000 responses/month included
Max 2,500/month
Up to 3 users
Removes Typeform branding
Custom subdomain

Business

$91/mo

Billed annually · $129/mo billed monthly. Per user.

10,000 responses/month included
Max 50,000/month
Up to 5 users
Drop-off rates
Conversion tracking
Priority support

Talent

$119/mo

Billed annually · $169/mo billed monthly. Per user.

3,000 responses/month included
Up to 3 users
Video Q&A
Multi-language support
AI clarification

Enterprise

Custom quote. Per user, 6 minimum.

Custom/unlimited responses
6+ users with SSO, dedicated support, HIPAA/GDPR compliance, custom domains

Checked on September 25, 2026Official pricing

Alternatives. What could replace Typeform?

Jotform3.4/5 · GoodFree, then from €29.20/moDrag-and-drop form builder with thousands of templates, built-in payment collection and submission-triggered automations.

Tally3.4/5 · GoodFree, then from €20.61/moTally is a free-first, block-based form builder with conditional logic, payments and e-signatures, plus native Notion, Sheets and Zapier integrations.

Fillout3.0/5 · GoodFree, then from €12.88/moFillout is a form builder with conditional logic, payments and PDF generation, priced by monthly responses rather than per seat.

Detailed comparisons

Our verdict. What to know about Typeform.

How the score breaks down

Added value

The cheapest paid plan jumps to 39 USD a month for only 750 responses, which is a steep entry cost once the 100-response free plan is exhausted.

Simplicity

The form builder is designed around a conversational, one-question-at-a-time interface with AI-assisted creation, which typically gets a usable form live quickly.

Fit for purpose

Typeform delivers interactive forms with conditional logic as promised, and response analytics on higher plans confirm the stated conversion-tracking capability.

Performance

Drop-off analytics, Salesforce integration, and a dedicated Growth Flow plan with lead enrichment show capability well above a basic form builder.

Reversibility

Neutral score: export formats for collected responses and form structures are not covered by the collected sources.

Decided? Visit Typeform or compare alternatives

AI. What it changes for Typeform.

AI augments this tool

Go further with AI

Typeform added AI form generation from a prompt, and automatic summarization of collected responses.

Can AI replace it?

Replace Typeform with an AI? No: collecting structured responses with a nice user experience remains a form need, not free conversation. An AI chatbot can replace a simple form in some cases, but loses the clean data structure. Verdict: AI helps create the form faster, it doesn't replace it for structured data collection.