The Basic plan costs 39 USD a month (28 USD a month billed annually, about 336 USD a year) for up to 750 responses.
About
In practice. What you can do with Typeform.
Typeform builds interactive, conversational forms and surveys, one question at a time, with conditional logic and AI-assisted creation. The free plan covers up to 100 responses a month for a single user, enough to test a form before deciding to pay.
The entry Basic plan costs 39 USD a month (28 USD on annual billing) and raises the cap to 750 responses, but branding removal and a custom subdomain only arrive on Plus. Business adds drop-off and conversion analytics, while a separate Growth Flow plan above the standard ladder adds lead enrichment and Salesforce integration for sales-driven teams.
Practical uses
Solo creatorBuild a conversational lead-capture form with conditional logic and upgrade to Basic once monthly responses pass the free 100 cap.
Small teamTrack drop-off rates and conversion on a client feedback survey using the Business plan's analytics.
Features & use cases
Form builder
Pros and cons. What Typeform does well, and what to expect.
Pros
Conversational, one-question-at-a-time format that tends to improve completion rates.
Free plan is usable to test a form before paying, not just a time-limited trial.
Business plan adds drop-off and conversion analytics missing from cheaper form builders.
Cons
The cheapest paid plan still caps responses at 750 a month, a hard limit for active forms.
Removing Typeform branding requires upgrading past the entry Basic plan.
When it makes sense. Keep Typeform, or challenge it?
Keep if
You want a conversational form experience and your monthly response volume stays within a paid plan's cap.
Typeform becomes worthwhile when
+You use it at least once a week
+The monthly cost ($28) is small next to the time it saves you
Challenge if
You need unbranded forms on a tight budget, or your response volume regularly exceeds what the Basic or Plus plan includes.
Typeform becomes too expensive when
−You use it less than once a month
−A simple free version or a tool already in your stack would do
Our verdict. What to know about Typeform.
Why this verdict
Average
Added value
The cheapest paid plan jumps to 39 USD a month for only 750 responses, which is a steep entry cost once the 100-response free plan is exhausted.
Simplicity
The form builder is designed around a conversational, one-question-at-a-time interface with AI-assisted creation, which typically gets a usable form live quickly.
Fit for purpose
Typeform delivers interactive forms with conditional logic as promised, and response analytics on higher plans confirm the stated conversion-tracking capability.
Performance
Drop-off analytics, Salesforce integration, and a dedicated Growth Flow plan with lead enrichment show capability well above a basic form builder.
Reversibility
Neutral score: export formats for collected responses and form structures are not covered by the collected sources.