Tiktok: when it makes sense.
Worth the investment if you can publish regularly and your audience is there.
Your target audience is on the platform (often younger). You can produce short video content regularly
Your B2B or older audience isn't really present on TikTok. You don't have the capacity to produce video content regularly
Unpredictable algorithm, results vary widely from one video to another
Quick summary (condensed)
Tiktok Summary
- Category
- productivity tool.
- Price from
- Free (Prix non public).
- Best for
- professionals.
- Avoid if
- Your B2B or older audience isn't really present on TikTok; You don't have the capacity to produce video content regularly.
- ToolTrim verdict
- Worth the investment if you can publish regularly and your audience is there.