Linkedin: when it makes sense.
Free covers most content/networking use cases. Sales Navigator (from $120/month) only makes sense if LinkedIn is a central, active acquisition channel.
Your client acquisition relies on LinkedIn content (regular posts): free is enough. You do intensive, targeted sales prospecting: Sales Navigator earns its place
You use LinkedIn occasionally: no paid tier is worth it. You just want to lift search limits now and then: Premium's cost is high for occasional use
Sales Navigator expensive for occasional use
Quick summary (condensed)
Linkedin Summary
- Category
- productivity tool.
- Price from
- Free (Prix non public).
- Best for
- professionals.
- Avoid if
- You use LinkedIn occasionally: no paid tier is worth it; You just want to lift search limits now and then: Premium's cost is high for occasional use.
- ToolTrim verdict
- Free covers most content/networking use cases.