Simple Analytics Review and verdict 2026

Minimalist cookieless web analytics, European-founded, GDPR compliant.

From 15€/mo.

Our take

Understanding Simple Analytics.

Simple Analytics is a cookieless web analytics solution founded in Europe with a minimalist dashboard and native GDPR compliance. Direct competitor to Plausible and Fathom.

Practical uses

Measure traffic on privacy-first site.
Analyze conversions without identifier tracking.
Replace Google Analytics for GDPR compliance.
Track campaigns and UTM parameters.
Audit traffic lost to consent denial.

Pros and cons

What Simple Analytics does especially well — and the limits to anticipate.

Pros

Privacy-first, cookieless, GDPR-compliant.
Data in Europe, full transparency.
Clean, simple interface.
14-day free trial, no credit card required.
Captures consent-denied traffic (GA4 misses it).
Fair, transparent pricing.

Cons

Fewer features than Google Analytics.
No remarketing or advanced audiences.
No heat maps or session recordings.
Smaller market, fewer resources than Google.

Simple Analytics: when it makes sense.

Simple Analytics is ideal for privacy-first and compliance. For granular tracking or remarketing, Plausible or Google Analytics are better choices.

Keep if

You want to respect GDPR and visitor privacy.. You want a cookie-free, consent-banner alternative.

Simple Analytics becomes worthwhile when

You use it at least once a week
The monthly cost (€15) is small next to the time it saves you

Challenge if

You need remarketing or cross-device tracking.. You want very detailed user journey insights.

Simple Analytics becomes too expensive when

You use it less than once a month
Google Analytics (free) already covers the essentials for occasional use

Our verdict on Simple Analytics.

Why this verdict

Decent

Simple Analytics is fairly easy to replace with an alternative, no free tier to test before paying, clearly documented use cases.