Simple Analytics is ideal for privacy-first and compliance. For granular tracking or remarketing, Plausible or Google Analytics are better choices.
About
In practice. What you can do with Simple Analytics.
Simple Analytics is a cookieless web analytics solution founded in Europe with a minimalist dashboard and native GDPR compliance. Direct competitor to Plausible and Fathom.
Practical uses
Measure traffic on privacy-first site.
Analyze conversions without identifier tracking.
Replace Google Analytics for GDPR compliance.
Track campaigns and UTM parameters.
Audit traffic lost to consent denial.
Features & use cases
Web analytics
Privacy analytics
Pros and cons. What Simple Analytics does well, and what to expect.
Pros
Privacy-first, cookieless, GDPR-compliant.
Data in Europe, full transparency.
Clean, simple interface.
14-day free trial, no credit card required.
Captures consent-denied traffic (GA4 misses it).
Fair, transparent pricing.
Cons
Fewer features than Google Analytics.
No remarketing or advanced audiences.
No heat maps or session recordings.
Smaller market, fewer resources than Google.
When it makes sense. Keep Simple Analytics, or challenge it?
Keep if
You want to respect GDPR and visitor privacy.
You want a cookie-free, consent-banner alternative.
Simple Analytics becomes worthwhile when
+You use it at least once a week
+The monthly cost ($15) is small next to the time it saves you
Challenge if
You need remarketing or cross-device tracking.
You want very detailed user journey insights.
Simple Analytics becomes too expensive when
−You use it less than once a month
−Google Analytics (free) already covers the essentials for occasional use
Our verdict. What to know about Simple Analytics.
Why this verdict
Average
Simple Analytics is fairly easy to replace with an alternative, no free tier to test before paying, clearly documented use cases.
