QuickBooks Online is Intuit's cloud accounting software for invoicing, expense tracking and profit-and-loss reporting, with paid plans adding users, inventory and automation.
QuickBooks Online covers the core of small-business bookkeeping: tracking income and expenses, sending invoices, reconciling a bank account, and producing profit-and-loss reports. AI-assisted features suggest expense categories and tax deductions, though some remain marked beta.
Pricing starts at $38/month for Simple Start, one user plus two accountant seats; Essentials, Plus and Advanced add more users, inventory tracking and multi-location reporting up to $340/month. The free plan caps invoicing at 2 per month and drops mobile access, so it only fits very light bookkeeping; the figures above are regular prices, as introductory discounts are temporary.
Keep if
Challenge if
Average
Simple Start covers core invoicing, expense tracking and reporting at $38/month, but the free plan's 2-invoice cap makes it unusable for active billing, pushing real cost onto a paid tier.
Neutral score: time and skill needed for a first useful result are not covered by the collected sources.
Delivers the stated promise of income/expense tracking, invoicing and profit-and-loss reporting, without a documented need for third-party bookkeeping tools.
Scales from basic bookkeeping to inventory tracking, multi-class/location reporting and batch tools across five tiers up to Advanced.
Neutral score: data export or migration options when leaving QuickBooks are not covered by the collected sources.
