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    Microsoft Clarity

    Free, unlimited heatmaps and session recordings by Microsoft.

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    ToolTrim verdict3.8/ 5Great

    Clarity wins for free web analytics and user observation; less ideal if you need deep event tracking.

    Microsoft Clarity, preview 1
    About

    In practice. What you can do with Microsoft Clarity.

    Microsoft Clarity provides heatmaps, session recordings and AI-generated behavioural summaries, entirely free, with no traffic or session cap. The business model is Microsoft's: anonymised, aggregated data feeds its own AI and advertising products, which funds the tool being free.

    For a freelancer or a small business that wants to understand visitor behaviour without a dedicated budget, the complete absence of limits on sessions, traffic and retention is rare for a free tool.

    The one real trade-off is accepting that Microsoft uses the aggregated data under its terms of service, which can matter for sites that are especially sensitive about data privacy.

    Practical uses

    • Watch how users navigate your site.
    • Identify friction pointsHeatmaps.
    • Analyze mobile behaviorCopilot.

    Features & use cases

    Consulting workflow

    Pros and cons. What Microsoft Clarity does well, and what to expect.

    Pros

    • Completely free with no traffic limits.
    • Quality session recordings and heatmaps.
    • Copilot AI for instant insights.
    • Zero pricing configuration.

    Cons

    • Limited event tracking vs. Mixpanel.
    • Less advanced segmentation and cohorts.
    • Microsoft collects anonymized data.

    When it makes sense. Keep Microsoft Clarity, or challenge it?

    Keep if

    • You want free web analytics with no traffic limits.
    • You need heatmaps and session recordings.

    Challenge if

    • You need custom event tracking (Clarity is limited).
    • You want advanced cohorts and segmentation.

    Pricing. What does Microsoft Clarity cost ?

    Free

    $0

    Free forever, no traffic or session limits

    Official pricingChecked on July 7, 2026

    Alternatives. What could replace Microsoft Clarity?

    Direct substitutes

    Our verdict. What to know about Microsoft Clarity.

    Why this verdict

    Great

    Microsoft Clarity is fairly easy to replace with an alternative, a free tier to test before paying, clearly documented use cases.

    Microsoft Clarity Summary

    Category
    productivity tool.
    Price from
    Free (Free).
    Best for
    teams and startups.
    Avoid if
    You need custom event tracking (Clarity is limited); You want advanced cohorts and segmentation.
    ToolTrim verdict
    Clarity wins for free web analytics and user observation; less ideal if you need deep event tracking.

    Frequently asked questions.

    What to know before choosing Microsoft Clarity.

    What is Microsoft Clarity used for?

    Free, unlimited heatmaps and session recordings by Microsoft.

    How much does Microsoft Clarity cost?

    Microsoft Clarity costs $0 (free) (Free plan). Price verified on 2026-07-07.

    Is Microsoft Clarity suitable for beginners?

    Microsoft Clarity is particularly suited for freelancers and solopreneurs.

    Is Microsoft Clarity worth the price?

    Clarity wins for free web analytics and user observation; less ideal if you need deep event tracking.

    What are the best alternatives to Microsoft Clarity?

    No direct alternative listed.

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