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    Microsoft Clarity preview

    Microsoft Clarity Review and verdict 2026

    Free, unlimited heatmaps and session recordings by Microsoft.

    Free.

    Microsoft Clarity

    ToolTrim Verdict
    3.8/5
    Decent

    Clarity wins for free web analytics and user observation; less ideal if you need deep event tracking.

    View offerExplore around Microsoft Clarity

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    Practical uses

    • Watch how users navigate your site.
    • Identify friction pointsHeatmaps.
    • Analyze mobile behaviorCopilot.

    Pros and cons

    What Microsoft Clarity does especially well — and the limits to anticipate.

    Pros

    • Completely free with no traffic limits.
    • Quality session recordings and heatmaps.
    • Copilot AI for instant insights.
    • Zero pricing configuration.

    Cons

    • Limited event tracking vs. Mixpanel.
    • Less advanced segmentation and cohorts.
    • Microsoft collects anonymized data.

    Microsoft Clarity: when it makes sense.

    Clarity wins for free web analytics and user observation; less ideal if you need deep event tracking.

    Keep if

    You want free web analytics with no traffic limits.. You need heatmaps and session recordings.

    Challenge if

    You need custom event tracking (Clarity is limited).. You want advanced cohorts and segmentation.

    Our verdict on Microsoft Clarity.

    Why this verdict

    Decent

    Microsoft Clarity is fairly easy to replace with an alternative, a free tier to test before paying, clearly documented use cases.