CRO stack
Recommended tools for this consulting profile.
- Selection
- 8 4 optional
- Target budget
- $105 per month
- Profile
- Optimization business stage
Which tool does what?
Specialist toolCore
Hotjar
Useful to secure uX audit without scattering the workflow.Keep it in the mission core.
Specialist toolCoreMicrosoft Clarity
Useful to secure heatmaps without scattering the workflow.Keep it in the mission core.Specialist toolCore
ga4
Useful to secure tests without scattering the workflow.Keep it in the mission core.Specialist toolCore
Vwo
Useful to secure uX audit without scattering the workflow.Keep it in the mission core.Specialist toolIf needed
Optimizely
Useful to secure heatmaps without scattering the workflow.Activate only when the mission requires it.
Specialist toolIf neededWebflow
Useful to secure tests without scattering the workflow.Activate only when the mission requires it.
MaquetteIf neededFigma
Useful to secure uX audit without scattering the workflow.Activate only when the mission requires it.
Structured baseIf neededAirtable
Useful to secure heatmaps without scattering the workflow.Activate only when the mission requires it.
Why these tools together?
The stack must cover the real workflow: qualify, analyze, produce, decide, follow up, and invoice without friction.
A good fit if…
Consultant CRO / conversion
Look elsewhere if…
The need is one-off, with no recurring deliverable or follow-up after the recommendation.
UX audit
The stack should help sell the mission, scope quickly, produce clear deliverables, and keep decision history.
heatmaps
The stack must stay legible for the client and profitable for the consultant.
tests
Each tool needs a clear role in the engagement.
What should you budget?
- Microsoft ClarityFree
- Webflowoptional$14
- Figmaoptional$16
- Airtableoptional$20
The target budget is the recommended starting envelope. The list price adds up each core tool's first paid plan. Optional tools are not included.
What to watch out for
Adding platforms without improving scoping, proof, or client decisions.
Paying to look senior
A premium tool does not replace a sharp diagnosis or a brave recommendation.
Overbuilding the client space
The client should find decisions in two clicks, not learn your system.
The process repeats
You can turn delivery into playbooks, templates, and reusable views.
Reporting is expected
The client no longer wants only a deliverable, but a way to track impact.
Questions to ask yourself
Does the final deliverable really help the client decide?
If not, simplify the deck before adding another tool.
Does the client know where decisions and next actions live?
One clear project page beats three shared spaces.
Are paid tools tied to real volume?
Keep costly tools for missions where they truly change quality or speed.
