Lusha — when it makes sense.
Redo the cost calculation with the new 2026 rates (10 credits/phone) before committing to heavy calling use.
Your prospecting relies mostly on email, where the credit cost stays stable. You want to test before committing: the free plan (40 credits) is enough to evaluate
Your prospecting relies heavily on cold calling: the 2026 doubling of phone number costs significantly changes the math
Phone number cost doubled in 2026 (10 credits instead of 5)
Lusha Summary
In short- Category
- productivity tool.
- Price from
- 37€/mo.
- Best for
- professionals.
- Avoid if
- Your prospecting relies heavily on cold calling: the 2026 doubling of phone number costs significantly changes the math.
- ToolTrim verdict
- Redo the cost calculation with the new 2026 rates (10 credits/phone) before committing to heavy calling use.
Who is Lusha for?
Lusha, strengths and limitations.
What it does well
- Finds emails and direct phone numbers from LinkedIn
- Free plan to test (40 credits/month)
- Salesforce/HubSpot integrations on Scale plans
Where it falls short
- Phone number cost doubled in 2026 (10 credits instead of 5)
- Credit system that can get expensive fast on heavy use
- Full CRM integrations reserved for the custom-priced Scale plan
What Lusha covers.
What is Lusha used for?
Our take on Lusha.
Lusha finds B2B contact info (email, direct phone) from a LinkedIn profile or company name, for sales prospecting. It works on credits: 1 credit for an email, 10 credits for a direct phone number.
The thing to know for 2026: the cost of a phone number doubled (10 credits instead of 5 before), which seriously changes the math if your usage relies on cold calling rather than email. A team budgeting on last year's rates can end up burning 60-80% more credits than expected. The free plan (40 credits/month) lets you test it; beyond that, Starter ($37.45/month) covers moderate solo use.