Pros and cons
What Gorgias does especially well — and the limits to anticipate.
Pros
- Deepest Shopify integration in the category (refunds, order edits with no tool switching)
- Tracks revenue generated by support (conversions, upsells) directly in the tool
- Covers email, chat, social, SMS, and voice in one fast inbox
Cons
- Double-billing for AI (AI charge + separate helpdesk ticket) surprises many teams
- Billed by ticket volume, not per user — costly for high-volume stores
- AI agent exclusively Shopify-only despite a multi-platform helpdesk
Gorgias: when it makes sense.
Excellent for Shopify specifically; calculate the real cost with AI double billing before committing.
Keep if
You're on Shopify and want agents to act on orders without switching tools. You understand and budget for the AI + ticket double billing before committing
- You use it at least once a week
- The monthly cost (€15) is small next to the time it saves you
Challenge if
You're not on Shopify — the main AI agent only works on that platform. Your ticket volume is very high and unpredictable, making cost hard to anticipate
- You use it less than once a month
- A simple free version or a tool already in your stack would do