The case for and against. What Gorgias does well, and when it costs too much.
For. What works in its favour.
- Powerful AI Agent, pre-trained for e-commerce.
- No per-agent pricing (free team scaling).
- Native Shopify integration and 300+ apps.
- Revenue attribution and real-time AI coaching.
- You want to automate support responses substantially.
- You receive messages across multiple channels (email, chat, social).
Pays off from
23 minsaved a month
Gorgias costs $15/month. If your hour is worth $40, those 23 min cover it.
Against. What to plan for.
- Ticket-based pricing (costs rise quickly with volume).
- No free plan or extended trial.
- Optimized for Shopify (less flexible elsewhere).
- AI may require fine-tuning for specific context.
- Your ticket volume is very low.
- You refuse AI for customer support.
Too expensive if
- You use it less than once a month
- A simple free version or a tool already in your stack would do