Gorgias suits Shopify stores seeking support automation; for small volumes or non-Shopify, a simpler alternative suffices.
About
In practice. What you can do with Gorgias.
Gorgias centralizes customer conversations (email, chat, social, SMS) with Shopify integration so deep that agents can refund, edit an order, or manage a subscription directly from the helpdesk, with no tab switching.
Its pricing is notoriously complex: each AI interaction is billed both as an AI charge ($0.90-1) AND as a helpdesk ticket — double billing that can catch teams off guard. The AI agent also remains exclusively Shopify-only, even though the classic helpdesk supports other platforms.
Practical uses
Centralize multi-channel customer support for Shopify store.