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    Google Analytics preview

    Google Analytics Best alternatives 2026

    Free web analytics by Google.

    Free.

    Google Analytics

    ToolTrim Verdict
    3.5/5
    Decent

    GA4 is the free, de-facto standard for web audience measurement; for a privacy-first approach or enterprise governance, an alternative (Plausible, Fathom) or the 360 version is worth considering.

    Try for freeExplore around Google Analytics

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    Best alternatives to Google Analytics.

    Google Analytics preview
    Google Analytics logo

    Google AnalyticsCurrent

    Free web analytics by Google.

    3.5ToolTrim score
    Monthly price
    Free
    Free plan
    No
    Plausible Analytics preview
    Plausible Analytics logo
    Plausible Analytics

    The GDPR-friendly alternative to Google Analytics, simple and privacy-focused.

    3.5ToolTrim score
    Monthly price
    8€
    Free plan
    No
    Fathom Analytics preview
    Fathom Analytics logo
    Fathom Analytics

    Cookieless web analytics, GDPR compliant, Google Analytics alternative.

    3.5ToolTrim score
    Monthly price
    15€
    Free plan
    No
    Mixpanel preview
    Mixpanel logo
    Mixpanel

    Specialist tool used in ToolTrim consulting stacks.

    3.5ToolTrim score
    Monthly price
    Free
    Free plan
    No