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    CallTrackingMetrics

    CTM tracks calls, SMS, forms and chat across marketing channels and attributes each lead to its source campaign for sales and marketing teams.

    Visit CallTrackingMetrics
    ToolTrim verdict Good

    Keep it if You run a small sales or marketing team and need to attribute calls, SMS and form leads to specific campaigns.

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    CallTrackingMetrics, preview 1
    About

    In practice. What you can do with CallTrackingMetrics.

    CTM (CallTrackingMetrics) is a multi-channel tracking platform that ties calls, SMS, forms and chat back to the marketing campaign that generated them, with call transcription and analytics layered on top.

    There is no free plan: pricing starts at $65-79/month (Marketing Lite) with no included transcription minutes, billed at $0.02/minute. Higher tiers (Marketing Pro, Sales Engage) add included transcription minutes and more form submissions. It suits a small sales or marketing team that needs attribution across several channels, not a solo user who only needs basic call tracking.

    Practical uses

    • Use caseTrack which ad campaign or landing page generated an inbound call, then route and score the lead automatically.
    • Use caseTranscribe and analyze sales calls across the team to spot missed follow-ups and script gaps.

    Features & use cases

    Call tracking

    The case for and against. What CallTrackingMetrics does well, and when it costs too much.

    For. What works in its favour.

    • Tracks calls, SMS, forms and chat in one place instead of separate point tools.
    • Unlimited users and sub-accounts on every paid plan.

    Pays off from

    1 h 38saved a month

    CallTrackingMetrics costs $65/month. If your hour is worth $40, those 1 h 38 cover it.

    Against. What to plan for.

    • No free plan; the cheapest paid tier still bills every transcription minute separately.
    • Transcription minutes only come included from the second-tier plan upward.

    Too expensive if

    • You use it less than once a month
    • A simple free version or a tool already in your stack would do

    Pricing. What does CallTrackingMetrics cost ?

    Marketing Lite

    ToolTrim reference price

    $65/mo

    Billed annually · $79/mo billed monthly.

    • Unlimited users
    • 25 sub-accounts
    • No included transcription minutes ($0.02/minute)

    Marketing Pro

    $149/mo

    Billed annually · $179/mo billed monthly.

    • Unlimited users and sub-accounts
    • 3,000 transcription minutes included
    • 5,000 form submissions/month

    Sales Engage

    $274/mo

    Billed annually · $329/mo billed monthly.

    • Unlimited users and sub-accounts
    • 3,000 transcription minutes included
    • 10,000 form submissions/month

    Enterprise

    Custom quote.

    • Volume-based custom pricing (list price shown around $1,999/mo)
    • Indefinite data retention and version history

    Checked on September 25, 2026Official pricing

    Alternatives. What could replace CallTrackingMetrics?

    Aircall3.4/5 · GoodFrom €19.32/moCloud business phone system with call routing, IVR and CRM integrations for sales and support teams, sold per seat with a 3-seat minimum.Aloware3.4/5 · GoodFrom €25.76/moAloware is a cloud call center with AI call analytics and CRM integrations, priced per seat with a minimum of 5 to 10 users.CallHippo3.5/5 · Very goodFrom €28.03/moCloud telephony with international numbers in over 50 countries.CallRail3.4/5 · GoodFrom €42.94/moCall tracking and attribution tool linking inbound calls to marketing sources, with AI analysis and form tracking on higher tiers.

    Other direct substitutes

    Our verdict. What to know about CallTrackingMetrics.

    How the score breaks down

    Added value

    No free plan, and the entry Marketing Lite plan ($65-79/month) includes zero transcription minutes, all billed at $0.02/minute, which adds unpredictable cost on top of the base fee.

    Simplicity

    Neutral score: time and skill needed to get a first useful result are not covered by the collected sources.

    Fit for purpose

    The vendor states the platform delivers multi-channel call, SMS, form and chat tracking with marketing attribution as advertised, but no independent verification of this promise was found in the collected sources.

    Performance

    Paid plans scale from unlimited users with no transcription minutes on the entry tier to 3,000 included minutes and custom enterprise volumes with indefinite data retention, a broad but tiered range.

    Reversibility

    Neutral score: data export or portability when leaving CTM is not covered by the collected sources.

    Decided? Visit CallTrackingMetricsor compare alternatives

    CallTrackingMetrics Summary

    Category
    productivity tool.
    Price from
    $65/mo (Marketing Lite).
    Best for
    Small marketing or sales teams that need to attribute calls, SMS and form leads to the right campaign without a developer-built solution.
    Avoid if
    You're a solo user who just needs basic call tracking without per-minute transcription costs.
    Alternatives
    Aircall, Aloware, CallHippo, CallRail.
    ToolTrim verdict
    Budget at least $65-79/month for Marketing Lite, plus $0.02/minute for every transcribed call since none are included.

    Frequently asked questions. What people ask about CallTrackingMetrics.

    What is CallTrackingMetrics used for?

    CTM tracks calls, SMS, forms and chat across marketing channels and attributes each lead to its source campaign for sales and marketing teams.

    How much does CallTrackingMetrics cost?

    CallTrackingMetrics costs $65/month (Marketing Lite plan). Price verified on September 25, 2026.

    Is CallTrackingMetrics suitable for beginners?

    Small marketing or sales teams that need to attribute calls, SMS and form leads to the right campaign without a developer-built solution.

    Is CallTrackingMetrics worth the price?

    Budget at least $65-79/month for Marketing Lite, plus $0.02/minute for every transcribed call since none are included.

    What are the best alternatives to CallTrackingMetrics?

    The main alternatives to CallTrackingMetrics are: Aircall, Aloware, CallHippo, CallRail.

    CallTrackingMetricsFrom $65/mo
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