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    Apollo preview

    Apollo Pricing and plans 2026

    B2B sales prospecting: lead sourcing, email sequences, and a light CRM.

    From 49€/mo.

    Apollo

    ToolTrim Verdict
    3.8/5
    Decent

    Apollo suits B2B sales teams seeking unified prospecting and outreach automation; for light prospecting or tight budgets, free tools or Clay work better.

    View offerExplore around Apollo

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    How much does Apollo cost?

    Free0 €

    Free plan with unlimited email credits (fair use, ~250/day), 5 mobile credits and 10 export credits/month, capped at 2 active sequences

    Basic49€/mo

    Basic at roughly $49/month/user; Professional at $79/month; Organization at $119/month (annual billing).

    Official pricing sourceverified on

    Apollo's real cost by team size

    TeamPlanMonthly costAnnual costVerdict
    SoloBasic~49 €~588 €Limited cost
    3 peopleBasic~147 €~1764 €Worth a budget check
    10 peopleBasic~490 €~5880 €Serious budget decision
    50 peopleBasic~2450 €~29400 €Serious budget decision

    Estimate calculated from the displayed per-user price - check the official page for monthly/annual billing and any current promotions.

    Total cost = SaaS cost + (Setup time × Hourly rate) / 12 + Monthly maintenance × Hourly rate

    Concrete example: a consultant billing $50/h who spends 2h/month manually hunting for B2B contacts on LinkedIn is losing $100/month in hidden time. Apollo Basic at $49/month automates that sourcing and easily pays for itself — but for intensive prospecting, budget for much more than this entry rate because of credits and add-ons.