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    Apollo preview

    Apollo Reviews, pricing and alternatives 2026

    B2B sales prospecting: lead sourcing, email sequences, and a light CRM.

    From 49€/mo.

    Best for
    What it does
    Consulting workflow

    Apollo

    ToolTrim Verdict
    3.8/5
    Decent

    Apollo suits B2B sales teams seeking unified prospecting and outreach automation; for light prospecting or tight budgets, free tools or Clay work better.

    View offerExplore around Apollo

    Pricing verified on

    Our take

    Understanding Apollo.

    Apollo combines a B2B contact database, automated email sequences, and a light CRM in one tool, built for regular sales prospecting activity wanting to avoid paying for several separate subscriptions (database, sending tool, CRM).

    The free plan includes unlimited email credits (fair use, roughly 250/day), but only 5 mobile credits and 10 export credits per month, and caps at 2 active sequences in parallel. Paid plans start around $49/month/user (Basic) and go up to $119 (Organization).

    The trade-off: credits don't roll over month to month, and for intensive prospecting (cold calling, high volumes), the real cost can climb to 2-3x the advertised rate once overages and add-ons are factored in.

    Practical uses

    • Prospect 500+ qualified leads per day in target industryEnrichment.
    • Launch multi-touch automated email campaign via workflow sequences.
    • Manage sales pipelineRecorded calls, AI notes, and CRM follow-up.

    Pros and cons

    What Apollo does especially well — and the limits to anticipate.

    Pros

    • Database of 240M+ verified contacts (most comprehensive on market).
    • Multi-channel outreach automation and integrated dialer.
    • Data enrichment (emails, phone numbers) included in plan credits.
    • Native CRM integrations (Salesforce, HubSpot, Pipedrive).

    Cons

    • Complex credit model: verified phone numbers or emails consume additional credits.
    • Free plan very limited (low credits, basic features only).
    • Total cost per user can grow quickly with credit consumption.

    Apollo: when it makes sense.

    Apollo suits B2B sales teams seeking unified prospecting and outreach automation; for light prospecting or tight budgets, free tools or Clay work better.

    Keep if

    You do B2B sales prospecting and need qualified verified contact database.. You want multi-channel outreach automation and sequence follow-up.

    Apollo becomes worthwhile when
    • You use it at least once a week
    • The monthly cost (€49) is small next to the time it saves you

    Challenge if

    Your budget is tight and you prefer simple free prospecting tools.. You focus on B2C or retail sales (Apollo's focus is B2B).

    Apollo becomes too expensive when
    • You use it less than once a month
    • A simple free version or a tool already in your stack would do

    How much does Apollo cost?

    Free0 €

    Free plan with unlimited email credits (fair use, ~250/day), 5 mobile credits and 10 export credits/month, capped at 2 active sequences

    Basic49€/mo

    Basic at roughly $49/month/user; Professional at $79/month; Organization at $119/month (annual billing).

    Official pricing sourceverified on

    Apollo's real cost by team size

    TeamPlanMonthly costAnnual costVerdict
    SoloBasic~49 €~588 €Limited cost
    3 peopleBasic~147 €~1764 €Worth a budget check
    10 peopleBasic~490 €~5880 €Serious budget decision
    50 peopleBasic~2450 €~29400 €Serious budget decision

    Estimate calculated from the displayed per-user price - check the official page for monthly/annual billing and any current promotions.

    Total cost = SaaS cost + (Setup time × Hourly rate) / 12 + Monthly maintenance × Hourly rate

    Concrete example: a consultant billing $50/h who spends 2h/month manually hunting for B2B contacts on LinkedIn is losing $100/month in hidden time. Apollo Basic at $49/month automates that sourcing and easily pays for itself — but for intensive prospecting, budget for much more than this entry rate because of credits and add-ons.

    Apollo Summary

    Category
    tool.
    Price from
    49€/mo (Basic).
    Best for
    Ideal for regular sales prospecting needing a B2B contact database and automated sequences. For occasional use, the free plan (2 active sequences) may be enough.
    Avoid if
    Your budget is tight and you prefer simple free prospecting tools.; You focus on B2C or retail sales (Apollo's focus is B2B)..
    ToolTrim verdict
    Apollo suits B2B sales teams seeking unified prospecting and outreach automation; for light prospecting or tight budgets, free tools or Clay work better.

    Our verdict on Apollo.

    Why this verdict

    Decent

    Apollo is fairly easy to replace with an alternative, a free tier to test before paying, clearly documented use cases.

    Tool FAQ

    Frequently asked questions about Apollo

    Pricing, usage, alternatives, and context: useful answers before adding one more tool to your stack.

    What is Apollo used for?

    B2B sales prospecting: lead sourcing, email sequences, and a light CRM.

    How much does Apollo cost?

    Apollo costs €49/month (Basic plan). Price verified on 2026-06-26.

    Is Apollo suitable for beginners?

    Ideal for regular sales prospecting needing a B2B contact database and automated sequences. For occasional use, the free plan (2 active sequences) may be enough.

    Is Apollo worth the price?

    Apollo suits B2B sales teams seeking unified prospecting and outreach automation; for light prospecting or tight budgets, free tools or Clay work better.

    What are the best alternatives to Apollo?

    No direct alternative listed.