Pros and cons
What Airtable does especially well — and the limits to anticipate.
Pros
- Extreme flexibility: replaces a CRM, project tracker, content database
- Multiple views (grid, kanban, calendar, gallery) on the same data
- Powerful automations and integrations for no-code use
Cons
- Requires real setup time to structure the base properly
- Plans with high row/automation volumes get expensive quickly
- Less intuitive than a classic spreadsheet for very simple use
Airtable: when it makes sense.
Worth it once you need to structure data beyond a simple spreadsheet.
Keep if
You want to replace several tools (light CRM, project tracking, planning) with one. You're comfortable structuring your own database
- You use it at least once a week
- The monthly cost (€17) is small next to the time it saves you
Challenge if
You just want a simple spreadsheet — Google Sheets is plenty. Your team needs a real CRM with an advanced sales pipeline
- You use it less than once a month
- notion (free) already covers the essentials for occasional use


