Practical uses
- Run regular team meetings.
- Host webinars.
- Centralise video, chat and phone.
Pros and cons
What Zoom does especially well — and the limits to anticipate.
Pros
- Reliable, widely adopted video.
- Meetings, chat, webinars and phone combined.
- AI Companion included on paid plans.
- Functional free tier.
Cons
- 40-minute cap on group meetings on free.
- Per-user subscription.
- Redundant if your suite already includes video.
Zoom: when it makes sense.
Zoom makes sense for regular team video and advanced uses (webinars, phone); for occasional 1:1s, the free tier or your suite's video suffices.
Keep if
You need reliable, universal video calls.. You run group meetings beyond 40 minutes.
- You use it at least once a week
- The monthly cost (€13) is small next to the time it saves you
Challenge if
Your meetings are mostly 1:1 or very short (free tier suffices).. Your suite (Google/Microsoft) already includes video you like.
- You use it less than once a month
- A simple free version or a tool already in your stack would do
