Pros and cons
What Substack does especially well — and the limits to anticipate.
Pros
- Subscription monetization built in from day one, no setup needed
- You own your email list, portable if you ever migrate
- Built-in discovery (recommendations) that can bring free subscribers
Cons
- 10% commission on paid subscription revenue
- Very limited design customization compared to a dedicated blog
- Dependent on Substack's discovery algorithm for organic growth
Substack: when it makes sense.
Great to start a monetized newsletter fast; beyond a certain volume, weigh the cost of the commission.
Keep if
You want to monetize a newsletter with no technical complexity. Substack's discovery system can bring you organic readers
Challenge if
You want full design control or to avoid the 10% commission. You already have a site and payment system in place