Metricool Review and verdict 2026

Social media analytics and scheduling.

Free.

Practical uses

Schedule and publish across several networks.
Analyse performance and monitor competitors.
Produce reports for clients.

Pros and cons

What Metricool does especially well — and the limits to anticipate.

Pros

Analytics and scheduling combined.
Competitor tracking and reports.
Per-brand pricing.
Decent free tier.

Cons

X/Twitter is a paid add-on.
Free tier limited (20 posts, no LinkedIn/X).
Cost rises with the number of brands.

Metricool: when it makes sense.

Metricool makes sense to run analytics + multi-network scheduling for one or more brands; for a single network with simple publishing, a lighter tool suffices.

Keep if

You manage several networks and want analytics + scheduling combined.. You track competitors and produce reports.

Challenge if

You only manage a single network simply.. You mainly want basic publishing (another tool's free tier suffices).

Our verdict on Metricool.

Why this verdict

Decent

Metricool is fairly easy to replace with an alternative, a free tier to test before paying, clearly documented use cases.