Metricool

Social media analytics and scheduling.

Visit website

About

In practice. What you can do with Metricool.

Metricool is social media analytics and scheduling. Completely free.

Practical uses

Schedule and publish across several networks.
Analyse performance and monitor competitors.
Produce reports for clients.

Features & use cases

Analytics reseaux

Analytics

Social media management

Pros and cons

What Metricool does especially well and the limits to anticipate.

Pros

Analytics and scheduling combined.
Competitor tracking and reports.
Per-brand pricing.
Decent free tier.

Cons

X/Twitter is a paid add-on.
Free tier limited (20 posts, no LinkedIn/X).
Cost rises with the number of brands.

Metricool: when it makes sense.

Metricool makes sense to run analytics + multi-network scheduling for one or more brands; for a single network with simple publishing, a lighter tool suffices.

Keep if

You manage several networks and want analytics + scheduling combined.. You track competitors and produce reports.

Challenge if

You only manage a single network simply.. You mainly want basic publishing (another tool's free tier suffices).

Pricing. What does Metricool cost?

Alternatives. What could replace Metricool?

No established substitute

No tool in the catalogue covers the same need as Metricool. Rather than suggest an approximate match, here is the neighbourhood view.

Explore around Metricool

Our verdict. What to know about Metricool.

Why this verdict

Average

Metricool is fairly easy to replace with an alternative, a free tier to test before paying, clearly documented use cases.

Frequently asked questions.

What to know before choosing Metricool.

What is Metricool used for?

Social media analytics and scheduling.

How much does Metricool cost?

Metricool costs $0 (free).

Is Metricool suitable for beginners?

Metricool suits most professionals. See the "Who is it for" section for details.

Is Metricool worth the price?