Mailchimp pricing

A freemium email marketing platform: campaigns, automation, and segmentation, free up to 250 contacts, paid from $13/month, scaling with list size.

Pricing. What does Mailchimp cost ?

Permanent free plan

ToolTrim reference price

$13/mo

3 seats, 3 audiences, up to 4-step automation flows, email scheduling, A/B testing, limited reporting, no dynamic content. Price scales with contact count.

$20/mo

5 seats, 5 audiences, up to 200-step automations, advanced segmentation, SMS add-on, basic dynamic content.

$350/mo

Unlimited seats and unlimited contacts (custom pricing beyond 250,000 contacts), advanced automations with branching, predictive segmentation, priority phone support.

Official pricingChecked on October 1, 2026

Mailchimp's billing traps

Before you pay

Displayed monthly prices already include a promotional discount (about 15% for the first 12 months); confirm the renewal price before committing.

MailchimpFrom $13/mo