Question 1

What is Google Analytics used for?

Accepted Answer

Free web analytics by Google.

Question 2

How much does Google Analytics cost?

Accepted Answer

Google Analytics costs variable by plan. Price verified by ToolTrim.

Question 3

Is Google Analytics worth the price?

Accepted Answer

It depends on your usage. See our full verdict on Google Analytics's main page.

Question 4

What are the best alternatives to Google Analytics?

Accepted Answer

The main alternatives to Google Analytics are: Plausible Analytics, Fathom Analytics, Mixpanel.