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    Ghost reviews

    Publishing platform and newsletter.

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    ToolTrim verdict3.5/ 5Average

    Ghost makes sense for a creator/media wanting to own their platform and revenue; for a frictionless start, a turnkey platform (Substack) is simpler.

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    In practice. What you can do with Ghost.

    Ghost is publishing platform and newsletter. Starting at €9/month.

    Practical uses

    • Launch a paid newsletterNo commission.
    • Publish an independent blog/media.
    • Manage site and memberships in one place.

    Features & use cases

    Website builder
    Email marketing
    Nocode web

    Pros and cons. What Ghost does well, and what to expect.

    Pros

    • No cut of your revenue.
    • Website, blog, newsletter and memberships combined.
    • Open source and self-hostable.
    • Full control (domain, themes, data).

    Cons

    • Self-hosting means technical maintenance.
    • Ghost(Pro) paid by number of members.
    • Less plug-and-play than Substack.

    When it makes sense. Keep Ghost, or challenge it?

    Keep if

    • You publish content and monetise via memberships.
    • You want to keep your revenue (no platform cut).
    Ghost becomes worthwhile when
    • You use it at least once a week
    • The monthly cost ($9) is small next to the time it saves you

    Challenge if

    • You want the simplest option with nothing to manage (Substack).
    • You have no regular content to publish.
    Ghost becomes too expensive when
    • You use it less than once a month
    • A simple free version or a tool already in your stack would do

    Our verdict. What to know about Ghost.

    Why this verdict

    Average

    Ghost is fairly easy to replace with an alternative, no free tier to test before paying, clearly documented use cases.

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