Practical uses
- Launch a paid newsletterNo commission.
- Publish an independent blog/media.
- Manage site and memberships in one place.
Pros and cons
What Ghost does especially well — and the limits to anticipate.
Pros
- No cut of your revenue.
- Website, blog, newsletter and memberships combined.
- Open source and self-hostable.
- Full control (domain, themes, data).
Cons
- Self-hosting means technical maintenance.
- Ghost(Pro) paid by number of members.
- Less plug-and-play than Substack.
Ghost: when it makes sense.
Ghost makes sense for a creator/media wanting to own their platform and revenue; for a frictionless start, a turnkey platform (Substack) is simpler.
Keep if
You publish content and monetise via memberships.. You want to keep your revenue (no platform cut).
- You use it at least once a week
- The monthly cost (€9) is small next to the time it saves you
Challenge if
You want the simplest option with nothing to manage (Substack).. You have no regular content to publish.
- You use it less than once a month
- A simple free version or a tool already in your stack would do
