My stack

    Ghost

    Publishing platform and newsletter.

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    ToolTrim verdict3.5/ 5Average

    Ghost makes sense for a creator/media wanting to own their platform and revenue; for a frictionless start, a turnkey platform (Substack) is simpler.

    Ghost, preview 1
    About

    In practice. What you can do with Ghost.

    Ghost is publishing platform and newsletter. Starting at €9/month.

    Practical uses

    • Launch a paid newsletterNo commission.
    • Publish an independent blog/media.
    • Manage site and memberships in one place.

    Features & use cases

    Website builder
    Email marketing
    Nocode web

    Pros and cons

    What Ghost does especially well and the limits to anticipate.

    Pros

    • No cut of your revenue.
    • Website, blog, newsletter and memberships combined.
    • Open source and self-hostable.
    • Full control (domain, themes, data).

    Cons

    • Self-hosting means technical maintenance.
    • Ghost(Pro) paid by number of members.
    • Less plug-and-play than Substack.

    Ghost: when it makes sense.

    Ghost makes sense for a creator/media wanting to own their platform and revenue; for a frictionless start, a turnkey platform (Substack) is simpler.

    Keep if

    You publish content and monetise via memberships.. You want to keep your revenue (no platform cut).

    Ghost becomes worthwhile when
    • You use it at least once a week
    • The monthly cost ($9) is small next to the time it saves you

    Challenge if

    You want the simplest option with nothing to manage (Substack).. You have no regular content to publish.

    Ghost becomes too expensive when
    • You use it less than once a month
    • A simple free version or a tool already in your stack would do

    Pricing. What does Ghost cost?

    Paid plan$9/mo

    Alternatives. What could replace Ghost?

    No established substitute

    No tool in the catalogue covers the same need as Ghost. Rather than suggest an approximate match, here is the neighbourhood view.

    Explore around Ghost

    Ghost Summary

    Category
    productivity tool.
    Price from
    $9/mo.
    Best for
    professionals.
    Avoid if
    You want the simplest option with nothing to manage (Substack).; You have no regular content to publish..
    ToolTrim verdict
    Ghost makes sense for a creator/media wanting to own their platform and revenue; for a frictionless start, a turnkey platform (Substack) is simpler.

    Our verdict. What to know about Ghost.

    Why this verdict

    Average

    Ghost is fairly easy to replace with an alternative, no free tier to test before paying, clearly documented use cases.

    Frequently asked questions.

    What to know before choosing Ghost.

    What is Ghost used for?

    Publishing platform and newsletter.

    How much does Ghost cost?

    Ghost costs €9/month.

    Is Ghost suitable for beginners?

    Ghost suits most professionals. See the "Who is it for" section for details.

    Is Ghost worth the price?

    Ghost makes sense for a creator/media wanting to own their platform and revenue; for a frictionless start, a turnkey platform (Substack) is simpler.

    What are the best alternatives to Ghost?

    No direct alternative listed.

    What’s next?