The case for and against. What Ghost does well, and when it costs too much.
For. What works in its favour.
- No cut of your revenue.
- Website, blog, newsletter and memberships combined.
- Open source and self-hostable.
- Full control (domain, themes, data).
- You want to keep your revenue (no platform cut).
- You want website, blog and newsletter in one place.
Pays off from
14 minsaved a month
Ghost costs $9/month. If your hour is worth $40, those 14 min cover it.
Against. What to plan for.
- Self-hosting means technical maintenance.
- Ghost(Pro) paid by number of members.
- Less plug-and-play than Substack.
- You have no regular content to publish.
- Self-hosting puts you off and the Ghost(Pro) budget is too much.
Too expensive if
- You use it less than once a month
- A simple free version or a tool already in your stack would do
