Front excels for complex multi-channel support teams; for simple email support, Zendesk or lighter alternatives suffice.
About
In practice. What you can do with Front.
Front centralizes incoming messages (email, SMS, WhatsApp, chat, social media) into a shared inbox where the whole team sees who's responding to what in real time, with assignment and internal comments to avoid duplicate replies.
Since January 2026, Front removed two-way Outlook sync: an email read or archived in Front no longer updates in the original Outlook inbox, which breaks the shared-inbox promise for mixed Gmail/Outlook teams — an important point to check before committing if your team uses Outlook.
Practical uses
Centralize email, chat, SMS support in shared inbox.
Auto-route requests to appropriate team.
Auto-generate satisfaction score via AI.
Features & use cases
Shared inbox
Pros and cons. What Front does well, and what to expect.