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    Format preview

    Format Reviews, pricing and alternatives 2026

    Online portfolio builder for photographers, with built-in client gallery and proofing.

    From 20€/mo.

    Best for

    Solo / Freelance

    Highly recommended

    Team

    Can work

    What it does
    Portfolio builder

    Format

    ToolTrim Verdict
    3.7/5
    Decent

    Format fits a turnkey creative portfolio with client galleries; for a general or free site, another builder fits better.

    View offerExplore around Format

    Pricing verified on

    Our take

    Understanding Format.

    Format replaces three tools for a photographer: the portfolio, client gallery, and proofing app, with high-resolution image handling, gallery delivery, and an automatically generated sitemap for SEO.

    Less flexible than Squarespace for non-portfolio pages and with more basic e-commerce features than Shopify, Format remains deliberately simple and focused on creatives' visual needs, at the cost of a smaller template library.

    Practical uses

    • Publish a professional photo portfolio.
    • Deliver private galleries to clients.
    • Sell prints or services online.

    Pros and cons

    What Format does especially well — and the limits to anticipate.

    Pros

    • Elegant, visual-first themes.
    • Built-in client galleries and proofing.
    • Native online store.
    • Quick to set up, no code needed.

    Cons

    • No permanent free plan.
    • Less versatile than a general builder.
    • Limited code customization on lower tiers.

    Format: when it makes sense.

    Format fits a turnkey creative portfolio with client galleries; for a general or free site, another builder fits better.

    Keep if

    You're a photographer or creative wanting a polished portfolio.. You need client galleries and proofing.

    Format becomes worthwhile when
    • You use it at least once a week
    • The monthly cost (€20) is small next to the time it saves you

    Challenge if

    You want a general-purpose site rather than a portfolio.. You're looking for a free solution.

    Format becomes too expensive when
    • You use it less than once a month
    • A simple free version or a tool already in your stack would do

    How much does Format cost?

    Entry paid plan20€/mo

    Official pricing sourceverified on

    Format's real cost by team size

    TeamPlanMonthly costAnnual costVerdict
    SoloEntry paid plan~20 €~240 €Limited cost
    3 peopleEntry paid plan~60 €~720 €Worth a budget check
    10 peopleEntry paid plan~200 €~2400 €Worth a budget check
    50 peopleEntry paid plan~1000 €~12000 €Serious budget decision

    Estimate calculated from the displayed per-user price - check the official page for monthly/annual billing and any current promotions.

    Format Summary

    Category
    productivity tool.
    Price from
    20€/mo (Entry paid plan).
    Best for
    freelancers and solopreneurs.
    Avoid if
    You want a general-purpose site rather than a portfolio.; You're looking for a free solution..
    ToolTrim verdict
    Format fits a turnkey creative portfolio with client galleries; for a general or free site, another builder fits better.

    Our verdict on Format.

    Why this verdict

    Decent

    Format is fairly easy to replace with an alternative, no free tier to test before paying, clearly documented use cases.

    Tool FAQ

    Frequently asked questions about Format

    Pricing, usage, alternatives, and context: useful answers before adding one more tool to your stack.

    What is Format used for?

    Online portfolio builder for photographers, with built-in client gallery and proofing.

    How much does Format cost?

    Format costs €20/month (Entry paid plan plan). Price verified on 2026-03-13.

    Is Format suitable for beginners?

    Format is particularly suited for freelancers and solopreneurs.

    Is Format worth the price?

    Format fits a turnkey creative portfolio with client galleries; for a general or free site, another builder fits better.

    What are the best alternatives to Format?

    No direct alternative listed.