Format

Format builds portfolio websites for photographers with client galleries, proofing, and an online store on higher plans.

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About

In practice. What you can do with Format.

Format builds a mobile-optimized portfolio website from templates, with client galleries for proofing, download and password protection, plus a Lightroom plugin for direct publishing. An online store for prints and digital products opens up from the Pro plan.

There's no free plan: Basic starts at $14/month for 10 pages and 70 images, Pro at $24/month for unlimited pages and more storage, and Pro Plus at $36/month adds CRM Light and client contracts. A "save up to 50%" annual-billing promotion was live at research time (for example Pro at $12/month), but Format doesn't publish a standing annual rate outside that promotion. It fits a photographer who needs a portfolio with client delivery built in, more than a general-purpose site builder.

Practical uses

DeliverShare a password-protected client gallery for proofing and download once a shoot is finished, on the Basic plan.
SellOpen an online store for prints and digital products on the Pro plan once a portfolio site alone is not enough.

Features & use cases

Portfolio builder

For. What works in its favour.

Client galleries with proofing, download and password protection are built in from the entry plan.
Lightroom plugin publishes directly from Adobe Lightroom without a separate export step.

Pays off from

36 minsaved a month

Format costs $24/month. If your hour is worth $40, those 36 min cover it.

Your hour is worth$40/h

Against. What to plan for.

No free plan; every tier requires a paid subscription after the 14-day trial.
Image storage, hosted video minutes and client galleries stay capped even on paid plans.

Too expensive if

You use it less than once a month
A simple free version or a tool already in your stack would do

Pricing. What does Format cost ?

Basic

$14/mo

Introductory offer at $10/mo for the first term; renewal price not published.

10 website pages
70 high-resolution images
No image storage add-on
10 client galleries

Pro

ToolTrim reference price

$24/mo

Introductory offer at $12/mo for the first term; renewal price not published.

Unlimited pages
1,500 high-resolution images
100GB image storage
15 hosted video minutes
50 client galleries

Pro Plus

$36/mo

Introductory offer at $15/mo for the first term; renewal price not published.

Unlimited pages and images
1TB image storage
120 hosted video minutes
250 client galleries
CRM Light
Client contracts

Checked on October 1, 2026Official pricing

Alternatives. What could replace Format?

Pixieset3.2/5 · GoodFree, then from €6.87/moClient photo gallery delivery, portfolio website and print/digital sales for photographers, with a free plan that takes a 15% sales commission.

Squarespace3.5/5 · Very goodFrom €20/moHosted platform for building websites, stores, and content spaces with a visual editor, templates, hosting, SEO, and integrated commerce tools.

Our verdict. What to know about Format.

How the score breaks down

Added value

Bundles a portfolio site, client galleries and a print/digital store for a monthly price, but every plan including the cheapest requires payment with no free tier.

Simplicity

Template-based site building and built-in client galleries work without a specialist, beyond the custom code editor reserved for higher plans.

Fit for purpose

Delivers the promised portfolio site, client galleries with proofing/download, and a store on Pro and above.

Performance

Covers photographer-specific needs (galleries, proofing, Lightroom plugin) well, but storage, video minutes and galleries stay capped even on paid plans.

Reversibility

Neutral score: export format and data portability out of Format are not covered by the collected sources.

Decided? Visit Format or compare alternatives

Frequently asked questions. What people ask about Format.

What is Format used for?

Format builds portfolio websites for photographers with client galleries, proofing, and an online store on higher plans.

How much does Format cost?

Format costs $24/month. Price verified on October 1, 2026.

Is Format suitable for beginners?

A photographer or visual creator who needs a portfolio site with client galleries and proofing, more than a general-purpose website builder.

Is Format worth the price?

The comparison plan, Pro, costs $24/month billed monthly; a "save up to 50%" annual banner currently shows $12/month, but that is a limited-time promotion, not a published standing annual rate, so budget on the $24/month figure.

What are the best alternatives to Format?

The main alternatives to Format are: Pixieset, Squarespace.

FormatFrom $24/mo

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