Pros and cons
What Squarespace does especially well — and the limits to anticipate.
Pros
- Among the most visually polished templates on the market
- Hosting, security, and SSL included with no setup
- Good fit for a creative portfolio or service business
Cons
- More limited customization than WordPress for specific needs
- Migration to another platform difficult once the site is built
- Technical SEO less flexible than on an open-source CMS
Squarespace: when it makes sense.
Great for a premium-looking showcase site; for serious e-commerce or deep SEO, look elsewhere.
Keep if
You want a polished-looking site quickly without coding. Your business is creative (photo, design, consulting) and visuals matter a lot
- You use it at least once a week
- The monthly cost (€20) is small next to the time it saves you
Challenge if
You need deep technical control (SEO, plugins) — WordPress fits better. You're planning high-volume e-commerce — Shopify fits better
- You use it less than once a month
- A simple free version or a tool already in your stack would do