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    Brand24 reviews

    Real-time brand and keyword monitoring across social media, news and forums, with sentiment analysis.

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    ToolTrim verdict3.2/ 5Average

    Individual costs $2,388/year at $199/month billed annually for 3 keywords, the point at which the cost per tracked keyword becomes clear.

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    About

    In practice. What you can do with Brand24.

    Brand24 tracks keywords and brand mentions in real time across social media, news, blogs, forums and reviews, with sentiment analysis and engagement tracking on what it collects. Pro and above add an AI Brand Assistant and AI Events Detection for spotting spikes in mentions automatically.

    The entry Individual plan costs $199/month billed annually (or $249 monthly) for just 3 tracked keywords and 2,000 mentions a month, which suits watching a single brand name closely rather than several products or competitors. Real-time updates and AI features only unlock from Pro ($399/month annually) upward, so a small operation tracking more than a couple of terms will move up tiers quickly.

    Practical uses

    • Reputation trackingMonitor 3 brand keywords across social media, news and forums to catch negative mentions early.
    • Campaign monitoringTrack sentiment and engagement on mentions during a product launch instead of checking each platform manually.

    Features & use cases

    Brand monitoring
    Media monitoring

    Pros and cons. What Brand24 does well, and what to expect.

    Pros

    • Covers a wide range of sources in one place: social media, news, blogs, forums and reviews.
    • Automated daily and weekly reports remove the need to compile mentions manually.

    Cons

    • Entry plan tracks only 3 keywords, a hard limit for anyone monitoring more than one brand or product name.
    • Real-time updates and AI features require the Pro tier at $399/month billed annually, not available on cheaper plans.

    When it makes sense. Keep Brand24, or challenge it?

    Keep if

    • You need to closely track a small number of brand keywords across many source types in one dashboard.
    Brand24 becomes worthwhile when
    • You use it at least once a week
    • The monthly cost ($199) is small next to the time it saves you

    Challenge if

    • You need to track more than 3 keywords or want real-time updates without paying for the Pro tier.
    Brand24 becomes too expensive when
    • You use it less than once a month
    • A simple free version or a tool already in your stack would do

    Our verdict. What to know about Brand24.

    Why this verdict

    Average

    Added value

    The entry Individual plan costs $199 to $249/month for only 3 tracked keywords and 2,000 mentions/month, a high price for a solo user or very small brand.

    Simplicity

    Neutral score: setup time to configure keyword tracking and get first results is not covered by the collected sources.

    Fit for purpose

    Delivers the promised real-time monitoring, sentiment analysis and automated reports across the listed sources.

    Performance

    Covers social media, news, blogs, forums and reviews with sentiment analysis and AI features, a broad monitoring scope once on the Pro tier and above.

    Reversibility

    Neutral score: export or portability of tracked mentions and reports is not covered by the collected sources.

    Brand24From $199/mo
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