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    Brand24

    Real-time brand and keyword monitoring across social media, news and forums, with sentiment analysis.

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    ToolTrim verdict Good

    Keep it if You need to closely track a small number of brand keywords across many source types in one dashboard.

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    About

    In practice. What you can do with Brand24.

    Brand24 tracks keywords and brand mentions in real time across social media, news, blogs, forums and reviews, with sentiment analysis and engagement tracking on what it collects. Pro and above add an AI Brand Assistant and AI Events Detection for spotting spikes in mentions automatically.

    The entry Individual plan costs $199/month billed annually (or $249 monthly) for just 3 tracked keywords and 2,000 mentions a month, which suits watching a single brand name closely rather than several products or competitors. Real-time updates and AI features only unlock from Pro ($399/month annually) upward, so a small operation tracking more than a couple of terms will move up tiers quickly.

    Practical uses

    • Reputation trackingMonitor 3 brand keywords across social media, news and forums to catch negative mentions early.
    • Campaign monitoringTrack sentiment and engagement on mentions during a product launch instead of checking each platform manually.

    Features & use cases

    Brand monitoring
    Media monitoring

    The case for and against. What Brand24 does well, and when it costs too much.

    For. What works in its favour.

    • Covers a wide range of sources in one place: social media, news, blogs, forums and reviews.
    • Automated daily and weekly reports remove the need to compile mentions manually.

    Pays off from

    4 h 59saved a month

    Brand24 costs $199/month. If your hour is worth $40, those 4 h 59 cover it.

    Against. What to plan for.

    • Entry plan tracks only 3 keywords, a hard limit for anyone monitoring more than one brand or product name.
    • Real-time updates and AI features require the Pro tier at $399/month billed annually, not available on cheaper plans.

    Too expensive if

    • You use it less than once a month
    • A simple free version or a tool already in your stack would do

    Pricing. What does Brand24 cost ?

    Individual

    ToolTrim reference price

    $199/mo

    Billed annually · $249/mo billed monthly.

    • 3 keywords tracked
    • Up to 2,000 mentions per month

    Team

    $299/mo

    Billed annually · $349/mo billed monthly.

    • 7 keywords tracked
    • Up to 10,000 mentions per month

    Pro

    $399/mo

    Billed annually · $499/mo billed monthly.

    • 12 keywords
    • Up to 40,000 mentions/month
    • Real-time updates
    • AI Events Detection
    • AI Brand Assistant

    Business

    $599/mo

    Billed annually · $699/mo billed monthly.

    • 25 keywords
    • Up to 100,000 mentions/month
    • Unlimited AI Topics
    • Advanced reports

    Enterprise

    Custom quote.

    • Custom keywords and mentions volume
    • AI Visibility module
    • Dedicated consulting

    Checked on September 25, 2026Official pricing

    Alternatives. What could replace Brand24?

    Similarweb3.2/5 · GoodProvides digital data to improve marketing strategies.SEMrush3.6/5 · Very goodFree, then from €100.76/moAn SEO and AI-search visibility platform for keyword research, rank tracking, backlink analysis, and competitor research, priced per account from $139 a month.

    Our verdict. What to know about Brand24.

    How the score breaks down

    Added value

    The entry Individual plan costs $199 to $249/month for only 3 tracked keywords and 2,000 mentions/month, a high price for a solo user or very small brand.

    Simplicity

    Neutral score: setup time to configure keyword tracking and get first results is not covered by the collected sources.

    Fit for purpose

    Delivers the promised real-time monitoring, sentiment analysis and automated reports across the listed sources.

    Performance

    Covers social media, news, blogs, forums and reviews with sentiment analysis and AI features, a broad monitoring scope once on the Pro tier and above.

    Reversibility

    Neutral score: export or portability of tracked mentions and reports is not covered by the collected sources.

    Decided? Visit Brand24or compare alternatives

    Brand24 Summary

    Category
    productivity tool.
    Price from
    $199/mo (Individual).
    Best for
    An ops or marketing lead of a small business who needs to track brand mentions and sentiment across social media and the web.
    Avoid if
    You need to track more than 3 keywords or want real-time updates without paying for the Pro tier.
    Alternatives
    Similarweb, SEMrush.
    ToolTrim verdict
    Individual costs $2,388/year at $199/month billed annually for 3 keywords, the point at which the cost per tracked keyword becomes clear.

    Frequently asked questions. What people ask about Brand24.

    What is Brand24 used for?

    Real-time brand and keyword monitoring across social media, news and forums, with sentiment analysis.

    How much does Brand24 cost?

    Brand24 costs $199/month (Individual plan). Price verified on September 25, 2026.

    Is Brand24 suitable for beginners?

    An ops or marketing lead of a small business who needs to track brand mentions and sentiment across social media and the web.

    Is Brand24 worth the price?

    Individual: $249/month or $199/month billed annually. Team: $349/$299; Pro: $499/$399; Business: $699/$599 (monthly/annual monthly equivalent). Enterprise from $1,499/month billed annually.

    What are the best alternatives to Brand24?

    The main alternatives to Brand24 are: Similarweb, SEMrush. Free alternatives: Similarweb.

    Brand24From $199/mo
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