My stack

    Brand24

    Real-time brand monitoring across social media, news, and forums, with sentiment analysis.

    Visit website
    Brand24, preview 1
    ToolTrim verdict3.7/ 5Average
    About

    Understanding Brand24.

    Brand24 monitors brand mentions in real time across over 25 million sources (social media, news, forums), with automatic sentiment analysis and, since 2026, voice mention detection in YouTube videos with timestamps.

    Its entry price ($119/month) remains notably lower than enterprise solutions, and setup is fast. It's not an all-in-one tool: no publishing, scheduling, or comment management features — monitoring only.

    Practical uses

    • Monitor brand reputation in real-time.
    • Analyze sentiment toward competitors.
    • Generate influencer and mention reports.

    Features & use cases

    Brand monitoring
    Media monitoring

    Pros and cons

    What Brand24 does especially well and the limits to anticipate.

    Pros

    • Very wide coverage of sources (25M+).
    • Advanced sentiment detection with sarcasm.
    • Real-time alerts via Slack/Email.
    • Built-in competitor tracking.
    • 14-day trial offered.

    Cons

    • No free version.
    • Higher price for small teams.
    • Fewer publishing features than Hootsuite.

    Brand24: when it makes sense.

    Brand24 suits professional marketing/communications teams; for simple social management needs, other tools suffice.

    Keep if

    You manage brand or product reputation.. You need real-time mention monitoring.

    Brand24 becomes worthwhile when
    • You use it at least once a week
    • The monthly cost (≈ $17.47) is small next to the time it saves you

    Challenge if

    You only want standard social media management.. Your budget is very tight.

    Brand24 becomes too expensive when
    • You use it less than once a month
    • A simple free version or a tool already in your stack would do

    How much does Brand24 cost?

    Entry paid plan≈ $17.47/mo

    Official pricing sourceverified on

    Indicative conversion · 1 EUR = 1.1645 USD / 0.8574 GBP · ECB rate from 2026-08-27

    Brand24's real cost by team size

    TeamPlanMonthly costAnnual costVerdict
    SoloEntry paid plan~$17.47~$209.61Limited cost
    3 peopleEntry paid plan~$52.4~$628.83Limited cost
    10 peopleEntry paid plan~$174.68~$2,096.1Worth a budget check
    50 peopleEntry paid plan~$873.38~$10,480.5Serious budget decision

    Estimate calculated from the displayed per-user price - check the official page for monthly/annual billing and any current promotions.

    Brand24 Summary

    Category
    productivity tool.
    Price from
    ≈ $17.47/mo (Entry paid plan).
    Best for
    freelancers and solopreneurs.
    Avoid if
    You only want standard social media management.; Your budget is very tight..
    ToolTrim verdict
    Brand24 suits professional marketing/communications teams; for simple social management needs, other tools suffice.

    Our verdict on Brand24.

    Why this verdict

    Average

    Brand24 is fairly easy to replace with an alternative, no free tier to test before paying, clearly documented use cases.

    Tool FAQ

    Frequently asked questions about Brand24

    Pricing, usage, alternatives, and context: useful answers before adding one more tool to your stack.

    What is Brand24 used for?

    Real-time brand monitoring across social media, news, and forums, with sentiment analysis.

    How much does Brand24 cost?

    Brand24 costs $17/month (Entry paid plan plan). Price verified on 2026-03-13.

    Is Brand24 suitable for beginners?

    Brand24 is particularly suited for freelancers and solopreneurs.

    Is Brand24 worth the price?

    Brand24 suits professional marketing/communications teams; for simple social management needs, other tools suffice.

    What are the best alternatives to Brand24?

    No direct alternative listed.