Practical uses
- Publish an iOS/macOS app on the official App Store.
- Gather feedback via TestFlight before launch.
- Manage financial reports and app analytics.
Pros and cons
What App Store Connect does especially well — and the limits to anticipate.
Pros
- Apple's official and reliable platform.
- Native TestFlight for beta distribution.
- Detailed analytics and financial reports.
- Access to 175+ markets.
- AppStoreConnect API for automation.
Cons
- Apple takes a commission on sales and in-app purchases.
- Strict and unpredictable review process.
- Annual membership required.
- Limited flexibility on commercial terms.
App Store Connect: when it makes sense.
App Store Connect is mandatory for publishing on Apple's App Store; it's the only official path for iOS/macOS developers.
Keep if
You develop for Apple platforms (iOS, macOS).. You want to distribute via the official App Store.
Challenge if
You don't develop for Apple.. You want to avoid Apple's commission.
