ComparisonEditorial review · 26 Sept 2026

ActiveCampaign vs Klaviyo

ActiveCampaign and Klaviyo do not solve exactly the same problem. Compare the role of ecommerce, customer journeys and CRM in your business.

ActiveCampaignEmail marketing and customer journey automation, with segmentation and optional CRM capabilities.14-day trial★ 3.7

KlaviyoKlaviyo is an email and SMS marketing platform built for ecommerce, with a free plan up to 250 contacts and paid plans starting at $60/month as the contact list grows.Free plan available★ 3.4

Email and marketing automation platforms · freelancers, small teams and ecommerce · US prices checked on official pages

Our verdict

Compare ActiveCampaign

It serves multiple industries and combines email, marketing automation and CRM/sales options.

Watch out

Advanced CRM may require add-ons. Starter limits segmentation and automation actions.

Start by evaluating Klaviyo

Its profiles, events and commerce integrations feed segmentation, campaigns and customer lifecycle flows.

Watch out

Check the integrations your store depends on, enabled channels and cost by profiles and messages.

Compare by use case

ActiveCampaign

Klaviyo

PositioningChoose based on your customer model: B2C ecommerce or broader marketing and sales workflows. [4]Marketing automation for multiple industries, with email and CRM/sales features depending on the offer.A B2C CRM focused on profiles, purchase data, marketing, analytics and service.

Ecommerce dataTest a real order, cart and catalog event, not just the initial connection. [5]Ecommerce automations and integrations are available; verify the depth of your specific connector.Store events and customer data feed profiles, segments and lifecycle flows.

AutomationsCompare your three recurring scenarios using the plan and data you would actually have. [1]Multi-step marketing journeys; Starter is limited to five actions per automation.Flows can be triggered by lists, segments, events, dates or price changes, with filters and branching.

Sales CRMIf you manage opportunities, sales stages and tasks, test those exact objects and their cost. [4]CRM and sales capabilities are part of the ecosystem; advanced features depend on the plan or add-ons.Klaviyo positions itself as a B2C CRM built around customer profiles and engagement, not a traditional B2B sales pipeline.

Landing pagesCheck the active offer and publishing features you need. [6]Landing pages are listed from Plus upward on the current plan grid.Klaviyo help documents landing pages for paid accounts.

ChannelsModel costs using your volumes by channel and applicable consent rules. [3]Email is core; SMS and WhatsApp depend on add-ons and availability that vary by country.Email, mobile messaging and other channels depend on activation, consent and regional pricing.

AI and reportingA feature list does not prove AI superiority or better outcomes. Test a campaign and confirm what is included in your chosen plan.Active Intelligence and reporting features vary by plan.Klaviyo adds AI features to marketing workflows and its B2C CRM.

Pricing

Pricing reference · individual use

ActiveCampaign ActiveCampaign Starter: from $15/month for 1,000 contacts, with annual billing displayed. Pricing varies by volume and market.

Klaviyo Klaviyo: free plan up to 250 active profiles and 500 emails/month. Paid pricing is calculated by active profiles, sends and channels.

These are different pricing bases. Use the official Klaviyo calculator with your profile volume and channels before comparing totals.

USD · Check taxes and local prices at checkout. Sources and terms

Should you switch?

Stay if

Are campaigns and flows working, data reliable and cost justified? Keep the current tool.

Switch if

Test a partial migration first: profiles, consent, events, templates and two representative flows. Measure differences before switching.

How to test them

Choose three real journeys: signup, abandoned cart and post-purchase. Use the same events, segments and messages.
Check ecommerce connector details, branching, consent data, reporting and which features are included in each plan.
Model cost using your actual profile, email, SMS and seat counts. Compare usable output and migration work before switching.

Common questions

Does Klaviyo lack a CRM?

Klaviyo now positions itself as a B2C CRM combining customer data, marketing, analytics and service. For a traditional B2B sales pipeline, still verify the available objects and features.

Does Klaviyo lack landing pages?

Current Klaviyo help explains how to create landing pages on paid accounts. Check features and eligibility on the active offer.

Which tool is cheaper?

It depends on volume and channels. ActiveCampaign lists an entry price by contact count, while Klaviyo calculates based on active profiles and usage. Compare the total at the same volume and billing term.

Can deliverability decide the comparison?

Not without a recent, comparable test: check its date, methodology and sending conditions. No hands-on deliverability benchmark by ToolTrim is presented here.

Sources, terms and methodology

Recommendations are editorial judgements based on documented plans. No hands-on ToolTrim benchmark is presented here.

Pricing checked on September 26, 2026. ActiveCampaign publishes an entry rate by contact count and its selector defaults to annual billing. Klaviyo adjusts pricing by profile and channel; its official calculator is dynamic. Taxes, country and add-ons can change the amount. Confirm your price and usage limits in the calculator before subscribing.

Read the ToolTrim methodology →