Unbounce

Unbounce is a landing page builder with drag-and-drop design, AI copywriting and A/B testing, priced by monthly visitor cap.

Explore Unbounce

About

In practice. What you can do with Unbounce.

Unbounce is a drag-and-drop landing page builder with 100+ templates, AI copywriting, popups, sticky bars and multi-step forms for on-site conversion, plus 1,000+ third-party integrations. Built-in A/B testing with unlimited variants and statistical confidence intervals becomes available from the Experiment plan up.

Every plan carries a monthly visitor cap, from 500 on Starter ($29/month) to 50,000 on Optimize ($249/month); Build, at $99/month ($74 billed annually), is the first plan without a page limit. It suits marketing consultants and small teams running paid-traffic campaigns who need dedicated landing pages separate from their main site.

Practical uses

Marketing consultantBuild a dedicated landing page for a client's ad campaign with AI copywriting on the Build plan, without touching the main website.
Small teamRun unlimited A/B variant tests on Experiment to find the highest-converting page before scaling ad spend.

Features & use cases

Landing page builder

Analytics

Landing pages

Lead capture

For. What works in its favour.

Drag-and-drop builder with AI copywriting gets a campaign-specific landing page live without a developer.
1,000+ integrations connect the page to existing marketing and CRM tools without custom code.

Pays off from

1 h 51saved a month

Unbounce costs $74/month. If your hour is worth $40, those 1 h 51 cover it.

Your hour is worth$40/h

Against. What to plan for.

A/B testing, the tool's core conversion-optimization feature, is locked behind the Experiment plan and above.
Every plan enforces a monthly visitor cap, so a traffic spike can force an unplanned upgrade.

Too expensive if

You use it less than once a month
A simple free version or a tool already in your stack would do

Pricing. What does Unbounce cost ?

Starter

$22/mo

Billed annually · $29/mo billed monthly.

5 pages
Up to 500 monthly visitors
1 user
1 root domain

Build

ToolTrim reference price

$74/mo

Billed annually · $99/mo billed monthly.

Unlimited pages
Up to 20,000 monthly visitors
1 user
1 root domain
Includes popups
Sticky bars
Multi-step forms
AI copywriting
1,000+ integrations

Experiment

$112/mo

Billed annually · $149/mo billed monthly.

Unlimited A/B testing
Up to 30,000 monthly visitors
3 users
2 root domains
Unlimited variants
Manual traffic allocation
Confidence intervals
Dynamic text replacement

Optimize

$187/mo

Billed annually · $249/mo billed monthly.

AI traffic optimization
Up to 50,000 monthly visitors
5 users
3 root domains
Page/popup scheduling
Advanced triggers
Industry benchmarking
Audience insights

Concierge & Agency

Custom quote.

Unlimited pages
100,000+ monthly visitors
Higher user/domain limits
Dedicated success manager
Implementation services

Checked on September 25, 2026Official pricing

Alternatives. What could replace Unbounce?

Leadpages3.6/5 · Very goodFrom €115/moAI-assisted landing pages, A/B testing and lead capture.

Instapage3.5/5 · Very goodLanding page generator and optimization platform.

Webflow3.4/5 · GoodFree, then from $14/moVisual web design and development platform combining a layout editor, CMS, hosting, interactions, and collaboration tools.

Carrd3.6/5 · Very goodFree, then from €1/moUltra-minimal landing page builder. Fast creation of single-page websites, micro-portfolios, and landing pages with no code. Targets solo creators, freelancers, and micro-businesses.

Detailed comparisons

Our verdict. What to know about Unbounce.

How the score breaks down

Added value

The first plan without a page cap (Build, $99/month) adds AI copywriting and 1,000+ integrations, but A/B testing, the tool's core conversion benefit, only unlocks from Experiment at $149/month.

Simplicity

Drag-and-drop builder with 100+ templates gets a landing page live quickly without coding, a stated design goal of the product.

Fit for purpose

Delivers landing pages, popups and on-site conversion tools as promised, but the headline A/B testing feature is gated above the entry Build plan.

Performance

Unlimited A/B variants, statistical confidence intervals, AI traffic optimization and 1,000+ integrations on higher plans cover advanced conversion-optimization needs.

Reversibility

Neutral score: export format and page/data portability out of Unbounce were not covered by the collected sources.

Decided? Visit Unbounce or compare alternatives

Frequently asked questions. What people ask about Unbounce.

What is Unbounce used for?

Unbounce is a landing page builder with drag-and-drop design, AI copywriting and A/B testing, priced by monthly visitor cap.

How much does Unbounce cost?

Unbounce costs $74/month (Build plan). Price verified on September 25, 2026.

Is Unbounce suitable for beginners?

Marketing consultants and small teams running paid-traffic campaigns who need dedicated landing pages with conversion tracking.

Is Unbounce worth the price?

Budget $99/month ($74/month billed annually) for Build, the first plan without a page cap; add Experiment at $149/month for A/B testing.

What are the best alternatives to Unbounce?

The main alternatives to Unbounce are: Leadpages, Instapage, Webflow, Carrd. Free alternatives: Instapage.

UnbounceFrom $74/mo