Pros and cons
What Thinkific does especially well — and the limits to anticipate.
Pros
- Zero transaction fees all plans (primary market).
- Unlimited students/courses all plans (excellent).
- AI Teaching Assistant included.
- Free trial on all plans.
Cons
- No free plan permanent (since March 2026).
- Mid-range monthly subscription.
- Fewer simple features than Circle.
Thinkific: when it makes sense.
Thinkific fits course creators seeking zero transaction fees and AI assistant; for simple coaching, alternatives suit better.
Keep if
You create e-learning courses and community.. Zero transaction fees matter (vs Kajabi).
- You use it at least once a week
- The monthly cost (€31) is small next to the time it saves you
Challenge if
You're looking for entirely free solution.. You're solo with tight budget.
- You use it less than once a month
- A cheaper alternative already covers the essentials: Kajabi inclut email et communauté — moins d'outils à gérer
