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    Pretty Links preview

    Pretty Links Reviews, pricing and alternatives 2026

    WordPress link shortening and tracking plugin, with cloaking for affiliate use.

    Free.

    Best for
    What it does
    Creator workflow

    Pretty Links

    ToolTrim Verdict
    3.7/5
    Decent

    Pretty Links makes sense to manage affiliate links at scale on WordPress; outside WordPress or for a few links, a simple shortener is enough.

    View offerExplore around Pretty Links

    Pricing verified on

    Our take

    Understanding Pretty Links.

    Pretty Links lets you create shortened, custom links directly from WordPress, with click tracking and cloaking for cleaner affiliate URLs, without relying on an external service.

    Practical uses

    • Cloak and track affiliate links.
    • Create short, memorable URLs.
    • Run A/B testing on links.

    Pros and cons

    What Pretty Links does especially well — and the limits to anticipate.

    Pros

    • Native WordPress integration.
    • Cloaking and advanced redirects.
    • Detailed click tracking and reports.
    • Functional free version.

    Cons

    • Limited to WordPress.
    • Advanced features behind the paid license.
    • License capped by number of sites per plan.

    Pretty Links: when it makes sense.

    Pretty Links makes sense to manage affiliate links at scale on WordPress; outside WordPress or for a few links, a simple shortener is enough.

    Keep if

    You manage many affiliate links on WordPress.. You want clean, tracked URLs.

    Challenge if

    Your site isn't on WordPress.. You only have a few links to manage.

    How much does Pretty Links cost?

    Official pricing sourceverified on

    Pretty Links Summary

    Category
    tool.
    Price from
    Free (Prix non public).
    Best for
    professionals.
    Avoid if
    Your site isn't on WordPress.; You only have a few links to manage..
    ToolTrim verdict
    Pretty Links makes sense to manage affiliate links at scale on WordPress; outside WordPress or for a few links, a simple shortener is enough.

    Our verdict on Pretty Links.

    Why this verdict

    Decent

    Pretty Links is fairly easy to replace with an alternative, a free tier to test before paying, clearly documented use cases.

    Tool FAQ

    Frequently asked questions about Pretty Links

    Pricing, usage, alternatives, and context: useful answers before adding one more tool to your stack.

    What is Pretty Links used for?

    WordPress link shortening and tracking plugin, with cloaking for affiliate use.

    How much does Pretty Links cost?

    Pretty Links costs €0 (free) (Prix non public plan). Price verified on 2026-05-11.

    Is Pretty Links suitable for beginners?

    Pretty Links suits most professionals. See the "Who is it for" section for details.

    Is Pretty Links worth the price?

    Pretty Links makes sense to manage affiliate links at scale on WordPress; outside WordPress or for a few links, a simple shortener is enough.

    What are the best alternatives to Pretty Links?

    No direct alternative listed.