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    Pretty Links

    WordPress link shortening and tracking plugin, with cloaking for affiliate use.

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    ToolTrim verdict3.7/ 5Average

    Pretty Links makes sense to manage affiliate links at scale on WordPress; outside WordPress or for a few links, a simple shortener is enough.

    Pretty Links, preview 1
    About

    In practice. What you can do with Pretty Links.

    Pretty Links lets you create shortened, custom links directly from WordPress, with click tracking and cloaking for cleaner affiliate URLs, without relying on an external service.

    Practical uses

    • Cloak and track affiliate links.
    • Create short, memorable URLs.
    • Run A/B testing on links.

    Features & use cases

    Creator workflow

    Pros and cons. What Pretty Links does well, and what to expect.

    Pros

    • Native WordPress integration.
    • Cloaking and advanced redirects.
    • Detailed click tracking and reports.
    • Functional free version.

    Cons

    • Limited to WordPress.
    • Advanced features behind the paid license.
    • License capped by number of sites per plan.

    When it makes sense. Keep Pretty Links, or challenge it?

    Keep if

    • You manage many affiliate links on WordPress.
    • You want clean, tracked URLs.
    Pretty Links becomes worthwhile when
    • You use it at least once a week
    • The monthly cost ($20.75) is small next to the time it saves you

    Challenge if

    • Your site isn't on WordPress.
    • You only have a few links to manage.
    Pretty Links becomes too expensive when
    • You use it less than once a month
    • A simple free version or a tool already in your stack would do

    Pricing. What does Pretty Links cost ?

    Free

    $0

    Permanent free plan

    Beginner

    $20.75/mo

    Billed annually

    Official pricingChecked on September 24, 2026

    Alternatives. What could replace Pretty Links?

    Direct substitutes

    Our verdict. What to know about Pretty Links.

    Why this verdict

    Average

    Pretty Links is fairly easy to replace with an alternative, no free tier to test before paying, clearly documented use cases.

    Pretty Links Summary

    Category
    productivity tool.
    Price from
    $20.75/mo (Beginner).
    Best for
    professionals.
    Avoid if
    Your site isn't on WordPress; You only have a few links to manage.
    ToolTrim verdict
    Pretty Links makes sense to manage affiliate links at scale on WordPress; outside WordPress or for a few links, a simple shortener is enough.

    Frequently asked questions.

    What to know before choosing Pretty Links.

    What is Pretty Links used for?

    WordPress link shortening and tracking plugin, with cloaking for affiliate use.

    How much does Pretty Links cost?

    Pretty Links costs $20.75/month (Beginner plan). Price verified on 2026-09-24.

    Is Pretty Links suitable for beginners?

    Pretty Links suits most professionals. See the "Who is it for" section for details.

    Is Pretty Links worth the price?

    Pretty Links makes sense to manage affiliate links at scale on WordPress; outside WordPress or for a few links, a simple shortener is enough.

    What are the best alternatives to Pretty Links?

    No direct alternative listed.

    Pretty LinksFrom $20.75/mo
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