Pretty Links

    WordPress link shortening and tracking plugin, with cloaking for affiliate use.

    Free. Good free choice for basic WordPress custom links.

    ToolTrim Verdict

    Pretty Links

    3.5/5
    DecentEditorial score

    Good free choice for basic WordPress custom links.

    Free planNo
    ModelFree
    PriceFree
    Verified2026-05-11
    How this score is calculated
    Quick decision

    Pretty Links: when it makes sense.

    Good free choice for basic WordPress custom links.

    Keep if

    You're on WordPress and want free custom shortened links. You want to avoid depending on an external shortening service

    Challenge if

    You're not on WordPress — the plugin doesn't work elsewhere. You have advanced affiliate needs — ThirstyAffiliates is more complete

    Main limitation

    WordPress-specific, useless on another platform

    Quick summary (condensed)

    Pretty Links Summary

    Category
    productivity tool.
    Price from
    Free (Prix non public).
    Best for
    professionals.
    Avoid if
    You're not on WordPress — the plugin doesn't work elsewhere; You have advanced affiliate needs — ThirstyAffiliates is more complete.
    ToolTrim verdict
    Good free choice for basic WordPress custom links.
    Pricing

    How much does Pretty Links cost?

    Pretty Links offers a free plan. Here's the full breakdown of available plans for 2026.

    Prix à vérifier sur la page officielle avant décision.

    Price verified on 2026-05-11· prettylinks.comSee all plans
    Audience

    Who is Pretty Links for?

    Content creator

    Solo / Freelance

    Can work

    Team

    Can work

    Strengths and limitations

    Pretty Links, strengths and limitations.

    What it does well

    • Free and built directly into WordPress, no external service needed
    • Link cloaking for URLs customized to your brand
    • Click tracking per link to identify what converts

    Where it falls short

    • WordPress-specific, useless on another platform
    • Advanced reporting features reserved for the Pro version
    • Fewer marketing features than dedicated tools like ThirstyAffiliates
    Features

    What Pretty Links covers.

    Creator workflow
    Use cases

    What is Pretty Links used for?

    Create brand-customized shortened links on WordPress
    Cloak affiliate links for a more professional look
    Track clicks to identify the best-performing links
    ToolTrim Analysis

    Our take on Pretty Links.

    Pretty Links lets you create shortened, custom links directly from WordPress, with click tracking and cloaking for cleaner affiliate URLs, without relying on an external service.

    Rating

    Our verdict on Pretty Links.

    3.5/5

    Decent

    ToolTrim editorial score · Independent analysis

    Why this score

    Pretty Links is fairly easy to replace with an alternative, a free tier to test before paying, clearly documented use cases.

    Using Pretty Links?

    User reviews are coming soon. Share what works, what costs too much, what you'd change.

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    FAQ

    Questions about Pretty Links.

    Pricing, plans, use cases and alternatives to Pretty Links, key answers before adding this tool to your stack in 2026.

    Tool FAQ

    Frequently asked questions about Pretty Links

    Pricing, usage, alternatives, and context: useful answers before adding one more tool to your stack.

    What is Pretty Links used for?

    WordPress link shortening and tracking plugin, with cloaking for affiliate use.

    How much does Pretty Links cost?

    Pretty Links costs €0 (free) (Prix non public plan). Price verified on 2026-05-11.

    Is Pretty Links suitable for beginners?

    Pretty Links suits most professionals. See the "Who is it for" section for details.

    Is Pretty Links worth the price?

    Good free choice for basic WordPress custom links.

    What are the best alternatives to Pretty Links?

    No direct alternative listed.

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