Make targets automation teams, enterprises, and developers seeking a flexible platform to build automations and AI agents at scale.
About
In practice. What you can do with Make.
Make is limitless visual automation. Starting at €7.79/month. Built for B2B consultants and solo developers.
Powerful visual editor with conditions, loops, and error handling. 1,000 free operations per month (vs 100 with Zapier), advanced data transformations (JSON, XML, formulas). 1,000+ app integrations. In practice: lead management: automate adding leads from forms to your CRM. Also: content distribution: automatically publish your articles on LinkedIn, Twitter, Medium. Estimated time saving: 8h/month.
Keep it if: you want to connect your tools together or zapier has become too expensive. Skip it if: you are afraid of logic diagrams or you only have very simple needs (Zapier is enough). Main limit: steeper learning curve than Zapier. As soon as you perform the same manual copy-paste task more than 5 times a week.
Practical uses
Build an automated CRM pipeline10+ tools.
Create AI agents for customer support or prospecting.
Orchestrate complex cross-tool workflows.
Features & use cases
Automation
No code
Workflows
Pros and cons. What Make does well, and what to expect.
Pros
3,000+ pre-built integrations.
Powerful visual interface + code + natural language prompts.
Transparent and orchestrated AI agents.
Free tier without time limit.
Cons
Per-task pricing can get expensive at scale.
Learning curve to master all formats.
Dense visual interface for beginners.
When it makes sense. Keep Make, or challenge it?
Keep if
You want a balance between visual, code, and natural language.
You need 3,000+ integrations without limits.
Make becomes worthwhile when
+You use it at least once a week
+The monthly cost ($9) is small next to the time it saves you
Challenge if
You seek an ultra-simple solution for non-technical users.
You have very light usage (few workflows).
Make becomes too expensive when
−You use it less than once a month
−make (free) already covers the essentials for occasional use
Our verdict. What to know about Make.
Why this verdict
Average
Make is fairly easy to replace with an alternative, a free tier to test before paying, clearly documented use cases.