Klaviyo is an email and SMS marketing platform built for ecommerce, with a free plan up to 250 contacts and paid plans starting at $60/month as the contact list grows.
Klaviyo combines email and SMS marketing with a B2C CRM: it stores unified customer profiles, predicts lifetime value and churn risk, and lets a store build automated flows for abandoned carts, welcome series and post-purchase follow-up. It connects natively to Shopify, WooCommerce, BigCommerce, Magento, Wix and Salesforce Commerce Cloud, and an AI tool called Composer generates campaigns from a prompt.
The free plan covers up to 250 active profiles and 500 email sends a month, with $5 of SMS credit and support limited to the first 60 days. The entry paid tier starts at $60/month once the free profile threshold is crossed, and the price scales automatically with the number of active contact profiles; SMS is metered and billed separately from email, so total cost depends on both list size and messaging volume.
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Average
Klaviyo bundles email, SMS, a B2C CRM and predictive analytics that would otherwise need separate tools, but the full price ladder by profile count was not exposed in the sources, so the cost-to-value ratio beyond the $60/month entry rate cannot be confirmed.
Composer generates a campaign from a prompt, which speeds up that one step, but setting up ecommerce integrations, flows and segmentation is not detailed enough in the sources to judge overall time-to-first-result.
Email, SMS, WhatsApp, push and social ad sync are delivered natively alongside unified customer profiles, matching the omnichannel promise without third-party tools mentioned in the sources.
Predictive lifetime-value and churn analytics on top of omnichannel messaging and native connectors to the main ecommerce platforms go beyond a basic email tool's feature ceiling.
Neutral score: data export and account portability are not covered by the collected sources.
