Dub

    Open-source link shortener with advanced analytics and custom domain.

    From 21€/mo. Justified if you manage marketing campaigns with tracking or integrate short links into your product.

    ToolTrim Verdict

    Dub

    3.8/5
    DecentEditorial score

    Justified if you manage marketing campaigns with tracking or integrate short links into your product.

    Free planYes
    ModelFreemium
    FromFreemium
    Verified2026-05-08
    Quick decision

    Dub — when it makes sense.

    Justified if you manage marketing campaigns with tracking or integrate short links into your product.

    Keep if

    You need detailed link analytics (campaigns, QR codes, retargeting). You want a custom short domain for your brand

    Challenge if

    You just need to occasionally shorten links — free Bitly is enough. You don't need click analytics

    Main limitation

    €21/month for link shortening can seem expensive vs free alternatives

    Dub Summary

    In short
    Category
    productivity tool.
    Price from
    21€/mo (Pro).
    Best for
    freelancers and solopreneurs.
    Avoid if
    You just need to occasionally shorten links — free Bitly is enough; You don't need click analytics.
    ToolTrim verdict
    Justified if you manage marketing campaigns with tracking or integrate short links into your product.
    Audience

    Who is Dub for?

    DeveloperContent creator

    Solo / Freelance

    Highly recommended

    Team

    Can work

    Strengths and limitations

    Dub, strengths and limitations.

    What it does well

    • Open-source and self-hostable
    • Custom domains on all paid plans
    • Rich analytics: geo, device, referrer, UTMs
    • Well-documented developer API for integration
    • Built-in QR codes with tracking

    Where it falls short

    • €21/month for link shortening can seem expensive vs free alternatives
    • Very limited free plan (25 links/month)
    • Less known than Bitly — fewer tutorials available
    • Some advanced features complex to configure when self-hosted
    Features

    What Dub covers.

    Link management
    Analytics
    Url shortening
    Use cases

    What is Dub used for?

    Create campaign links with UTMs and geo tracking for ads
    Generate branded QR codes for print materials with analytics
    Integrate a short link system into your SaaS via the Dub API
    ToolTrim Analysis

    Our take on Dub.

    Dub is an open-source link shortener that goes far beyond simple short links: detailed analytics (geo, device, referrer), custom domains, team management, expirable links and built-in QR codes. Designed for marketers and developers who want data on their links.

    The Pro plan at ~€21/month unlocks unlimited domains, advanced analytics, API and team features. A free plan with a dub.co domain and basic analytics is available.

    Difference from Bitly: Dub is open-source (self-hostable), with a well-documented developer API and much richer analytics on paid plans. For indie hackers and marketing teams who want their own short domains with data.

    Pricing

    How much does Dub cost?

    Dub is priced at €21/mo (Pro plan). Here's what each plan actually includes.

    Free0 €

    Free with dub.co domain

    Pro21€/mo

    Pro ~€21/month

    open_source

    Price verified on 2026-05-08· dub.coSee all plans
    Comparison

    Best alternatives to Dub.

    Alternatives to Dub — compared by price, features, and fit for freelancers and small teams. Some are free or cheaper than Dub's €21/mo.

    Rating

    Our verdict on Dub.

    3.8/5

    Decent

    ToolTrim editorial score · Independent analysis

    Analysed signals

    Clear and documented use cases
    Free or freemium plan available
    Category reference tool
    Hard to replace short-term
    Built-in AI features
    Accessible pricing (< €20/mo)

    Using Dub?

    User reviews are coming soon. Share what works, what costs too much, what you'd change.

    Coming soon
    FAQ

    Questions about Dub.

    Pricing, plans, use cases and alternatives to Dub — key answers before adding this tool to your stack in 2026.

    Tool FAQ

    Frequently asked questions about Dub

    Pricing, usage, alternatives, and context: useful answers before adding one more tool to your stack.

    What is Dub used for?

    Open-source link shortener with advanced analytics and custom domain.

    How much does Dub cost?

    Dub costs €21/month (Pro plan). Price verified on 2026-05-08.

    Is Dub suitable for beginners?

    Dub is particularly suited for freelancers and solopreneurs. high

    Is Dub worth the price?

    Justified if you manage marketing campaigns with tracking or integrate short links into your product.

    What are the best alternatives to Dub?

    No direct alternative listed.

    STACK AUDIT

    Is Dub part of your stack?

    Find out in a few minutes if you're actually using it, paying the right price, and which tools around it can be challenged.

    Free · 5 minutes · Personalised result

    Audit my stack