Pros and cons. What Contentful does well, and what to expect.
Pros
- True headless (content/presentation separation).
- API-first (REST and GraphQL).
- Scalable (4.6B+ requests Black Friday 2025).
- Native AI Actions (translation, SEO, content gen).
- Advanced multi-locale and versioning.
- Freedom to choose frontend (React, Next, Vue, etc).
Cons
- Expensive for small projects from the first paid tier.
- Complex setup (requires backend dev).
- Steep learning curve.
- No frontend UI included (builder is third-party paid).
- Hidden costs: implementation, training, add-ons.
