Pros and cons. What Conga does well, and what to expect.
Pros
- Native Salesforce integration and commerce capabilities.
- Unified platform spanning documents, contracts, and pricing.
- AI-driven intelligence accelerating sales cycles.
- End-to-end automation of commercial workflows.
Cons
- High pricing requiring sales engagement.
- Implementation complexity for small teams.
- Steep learning curve.
- Customization and integration costs are substantial.
