Close is ideal for sophisticated phone sales teams; for light prospecting or customer support, a simpler solution works fine.
About
In practice. What you can do with Close.
Close integrates calling, email, and SMS directly into the CRM, with a Power Dialer letting reps burn through calls 3-4x faster than manual dialing, and real-time coaching for managers (silent listening, joining a call).
It's a purely sales-focused tool (few marketing features), with real hidden costs: once the dialer, premium phone lines, and call minutes are factored in, the real budget rises to $150-250/rep/month depending on volume.
Practical uses
Manage a team of prospectors making inbound/outbound calls.